Which of these have you done in the last 12 months? Select all that apply.
|Voted in a federal, state, or local election||74.8%|
|Signed a petition||67.8%|
|Contacted an elected official about some matter of public business||65.1%|
|Donated money to a nonprofit organization||61.4%|
|Donated money to a candidate or political campaign||43.3%|
|Took an active part in a local or national civic issue||37.1%|
|Attended an event for a nonprofit organization||34.6%|
|Contacted a media outlet such as a radio or television station, magazine, or newspaper||26.0%|
|Actively worked for a political party and/or a candidate for office||14.8%|
|Wrote or produced something that has been published by a media outlet||14.5%|
|Addressed a public meeting||13.3%|
|Served on the board of directors of a nonprofit organization||11.7%|
On which of the following topics are members of your peer group likely to seek your opinion and advice? Please select all that apply.
|Books, music, movies, and other forms of entertainment||77.2%|
|News, politics, and world events||74.5%|
|Technology and home electronics||34.9%|
|Travel (domestic and international)||32.7%|
|Beverages (bars/clubs/lounges, wine, cocktails, and microbrews)||24.4%|
|Business (trends, practices, policy, etc.)||22.5%|
|Personal finance and investment (real estate, mutual funds, etc.)||17.2%|
|Home design and furnishings||15.0%|
|Fashion and personal style||10.2%|
Do you agree with the following statements? Please select all that apply.
|I am more likely to respect and trust brands that advertise on MotherJones.com than on other sites||80.0%|
|I am more likely to interact with advertising I see on MotherJones.com than ads on other sites||38.6%|
|I am more likely to take action on the advertising I see on MotherJones.com than on other sites||36.0%|
How would you describe your political point of view?.
Please indicate which of the following statements you agree with. Please select all that apply.
|Healthy eating and good nutrition are important to me||82.0%|
|I believe a corporation’s commitment to social responsibility matters||80.3%|
|I am willing to spend more on a product that is safe for the environment||78.4%|
|Energy-efficiency/other environmental criteria are important to me when purchasing products for my home||78.3%|
|I would consider purchasing an electric, hybrid, or alternative fuel vehicle||77.6%|
|My trust in a company affects my buying habits||71.2%|
|I do not purchase products that are tested on animals||37.5%|
|I am one of the first of my friends to try new environmentally safe products||33.9%|
|I prefer using alternative forms of medicine and healing over prescription drugs||31.1%|
|I am one of the first of my friends to try new trends or innovations||23.2%|
How often do you or members of your household shop at a natural/organic food market or supermarket, the natural/organic food section of your supermarket, farmer’s market, or coop?
|Most of the time||30.6%|
|I always shop this way||13.0%|
About how much does your household spend per week on natural, organic, or "healthy" products?
|$100 – above||14.3%|
Which of the following items and/or services have you ordered on the Internet in the last 6 months? Select all that apply.
|Computers and/or peripherals||33.8%|
|Travel and/or vacation information||33.6%|
|Athletic footwear (running, walking)||18.9%|
|Natural food/health products||18.9%|
|Camera (digital or 35mm) or photography equipment||14.0%|
|Camping or backpacking equipment||12.5%|
Do you agree with the following statements regarding financial matters? Please select all that apply.
|I do a lot of research before making major financial decisions/investments||49.4%|
|I seek out professional advice regarding my financial and investment decisions||32.5%|
|I consider myself financially savvy when it comes to investment decisions||15.3%|
|I am always interested in new investment opportunities||7.3%|
Is social responsibility one of the criteria you use when making your investment decisions?
Which of the following investments do you own? Please select all that apply.
|Individual retirement accounts (e.g. IRA, Keogh, 401k plans)||61.4%|
|Mutual funds (stocks/bonds)||37.6%|
|Common or preferred stock||32.9%|
|Money market funds||28.5%|
|Tax exempt funds||9.7%|
|Corporate bonds or debentures||8.6%|
|Investment collections of antiques, rare books, stamps, etc.||7.9%|
|Gold or other precious metal commodities||5.3%|
What would you estimate is the total value of your investment portfolio
|$51,000 – $100,000||15.4%|
|101,000 – $250,000||15.3%|
|$250,001 – $500,000||11.3%|
|$500,001 – $1,000,000||5.4%|
|More than $1,000,000||2.6%|
What kind of work do you do?
|Professional services (e.g., accounting, architecture, law, business consulting)||18.9%|
|Technology and sciences||13.8%|
Which of the following have you consumed in the past 30 days? Please select all that apply.
|None of these||22.7%|
|Cordials and liqueurs||8.0%|