Auto

Would Consider Purchasing An Electric Or Hybrid Vehicle 72.1%
Total Market Size 585,376
Planning To Purchase A New Vehicle in the Next 12 Months 13.4%
Total Market Size 108,794
Household Currently Owns/Leases A Vehicle 89.3%
Total Market Size 725,022
Number of cars household currently owns/leases*
Own or lease any vehicle 89.3%
Own or lease 2+ vehicle 61.3%
Own or lease 3+ vehicle 25.5%
Any vehicle purchased/leased in the past*
5 years or more 43.1%
3-4 years ago 37.4%
3+years ago 66.1%
1-2 years ago 31.9%
In past 12 months 28.6%
Sizes of cars household currently owns/leases*
Car (net) 89.3%
Sedan/hard top/4 door type 52.9%
Intermediate 24.0%
Compact 17.6%
Subcompact 16.5%
Sport/Utility Vehicle 25.4%
Compact SUV 22.3%
Pick-Up Compact of full size pickup-size 13.0%
Whether purchased vehicles in the past year*:
Purchased new 12.0%
Domestic 5.9%
Imported 5.9%
Makes of vehicles household currently owns/leases
Domestic (net) 56.9%
General Motors (subnet) 39.2%
Chevrolet 17.7%
Ford 20.6%
Daimler/Chrysler (subnet) 21.2%
Imported (net) 54.7%
Asian (subnet) 54.1%
Toyota 16.3%
Honda 14.2%
Subaru 3.7%
European (subnet) 11.2%
Volkswagen 4.2%
Volvo 3.1%
AUTO INSURANCE
Own Auto Insurance 86.7%
Total Market Size 703,913
Type of Auto Insurance Carried
Auto Insurance Coverage – Comprehensive 70.5%
Auto Insurance Coverage – Uninsured Motorist 58.3%
Auto Insurance Coverage – Medical payment 54.9%
Auto Insurance Coverage – Towing 44.2%
Auto Insurance Coverage – Collision 16.3%