| Natural Products Shoppers | 98.7% |
| Purchased Vitamins and Dietary Supplements in the past 6 months | 98.6% |
| Vitamins and Dietary Market Size | 800,528 |
| Average Annual Expenditure on Natural Products | $3,192.80 |
| Diets |
| Currently Controlling Diet | 33.0% |
| Weight Loss/Maintain Weight/Physical Fitness | 23.9% |
| Weight Loss/Maintain Weight | 20.8% |
| Maintain Weight/Physical Fitness | 16.1% |
| Weight Loss | 13.4% |
| Physical Fitness | 11.7% |
| Frequency of Dietary Eating Habits of Respondents per week |
| Eats Two or more Low/Free Sugar Items | 34.4% |
| Eats Two or more Healthy Meals | 77.4% |
| Eats Three or more Healthy Meals | 62.3% |
| Eats Four or more Healthy Meals | 41.0% |
| Eats Two or more Healthy Meals & No Beef | 24.9% |
| Eats Three or more Healthy Meals & No Beef | 15.3% |
| Eats Four or more Healthy Meals & No Beef | 8.1% |