Natural Products

Natural Products Shoppers 98.7%
Natural Products Market Size 760,984
Diet-Currently controlling diet market size 254,433
Average Annual Expenditure on Natural Products $3,192.80
Personal Care
Purchased All-Natural Personal Care in the past 6 months 78.5%
Toothpaste 56.1
Hand & Body cream/lotion 44.5
Bath/Shower products 44.4
Hair-care 43.2
Deodorant 42.3
Sunscreen 25.4
Cosmetics 24.7
Herbal/Homeopathic ointments 17.1
Aromatherapy products 11.7
VITAMINS AND DIETARY
Used Vitamin/Dietary (net) 98.6
Multiple Vitamins 84.1
C 58.0
Calcium 55.3
E 48.6
Herbal remedies (net) 47.7
Echinacea 26.6
Garlic supplements 13.7
Ginkgo Biloba 12.0
Ginseng 11.8
Currently Controlling Diet 33.0%
Weight Loss/Maintain Weight/Physical Fitness 23.9
Weight Loss/Maintain Weight 20.8
Maintain Weight/Physical Fitness 16.1
Weight Loss 13.4
Physical Fitness 11.7
Frequency of Dietary Eating Habits of Respondents per week
Eats Two or more Low/Free Sugar Items 34.4
Eats Two or more Healthy Meals 77.4
Eats Three or more Healthy Meals 62.3
Eats Four or more Healthy Meals 41.0
Eats Two or more Healthy Meals & No Beef 24.9
Eats Three or more Healthy Meals & No Beef 15.3
Eats Four or more Healthy Meals & No Beef 8.1
Food Products Used by Household in last 6 months % Index
Fish/Seafood 80.5
Pasta 80.1
Poultry (chicken/turkey) 78.5
Brown rice/Whole grains 78.3
Meat (beef/lamb/other) 77.7
Yogurt 74.4
Ice cream 73.8
Fruits/Vegetables – organic 67.8
Herbal tea 64.3
Cereal – granola/natural 64.3
Pet food 57.9
Canola/Safflower oil 57.7
Snack foods – natural 50.5
Meat alternatives 40.9
Nutrition/Energy bars 40.3
Soy/Rice/Oat beverage 38.3
Frozen natural entrees 37.9
PET OWNERS: 47.3%
TOTAL MARKET SIZE: 344,049
DOG OWNERS:
31.5% CAT OWNERS: 25.7%
Have Pets % Index
Any Pets 47.3
Have any dogs 31.5
Have any cats 25.7
Flea &Tick care products for dogs & cats past year 26.5 92
Dog products used in the last 6 months:
Packaged dry dog food 29.4 88
Dog biscuits of treats 22.9 93
Canned dog food 7.4 64
Cat products used in last 6 months:
packaged dry cat food 26.4 117
Cat litter 24.2 126
Canned cat food 15.2 138
Places Where Pet Food Bought % Index
Grocery/supermarket 27.4 116
Pet Specialty Store 17.9 146
Discount Store 9.4 84
Veterinarian 7.7 201
Other place 6.9 150
Wholesale membership club 2.9 68
PRESCRIPTION MEDICATION USERS 532,286
OVER-THE-COUNTER MEDICATION USERS 361,376
VITAMIN & SUPPLEMENT USERS 744,860
AVERAGE MONTHLY INDIVIDUAL READER
EXPENDITURE ON PRESCRIPTIONS+: $56.30
TOTAL MONTHLY AUDIENCE EXPENDITURE ON PHARMACEUTICALS+: $26,271,000
Ailments Respondent used Prescription Remedies for in the last 12 months %
Any of these (net) 62.6 182
Allergy/Hay Fever 25.4 212
Hypertension/High Blood Pressure 25.2 221
High Cholesterol 16.8 213
Heart Burn 13.2 189
Arthritis/Rheumatism 11.8 187
Depression 11.1 176
Osteoporosis 8.2 357
Anxiety 6.6 143
Prostate 4.8 480
Diabetes 4.5 100
Sexual Dysfunction 3.1 443
Types of Medication/Remedies Used in last 12 months* % Index
Branded Prescription Medication 34.2 97
Generic Prescription Medication 20.5 105
Any Prescription 42.5 102
Any Non-prescription 40.8 111
Home/Herbal Remedy 5.6 100
Purchased Prescription in last 6 months*
At Drug Store 44.3 106
Purchased Non-Prescription Medication in last 6 months* % Index
At Discount store 20.7 98
At Drug Store 32.8 141
Doctor Visits in last 12 months* % Index
Any Doctor Visits 84.6 107
Acupuncturist Visits 3.5 228
Chiropractor Visits 8.5 121
Dentist Visits 49.3 128
Eye Doctor Visits 26.3 138
General/Family Practitioner Visits 47.9 105
Physical Therapist Visits 5.6 140