| PET OWNERS: | 47.3% |
| TOTAL MARKET SIZE: | 344,049 |
| DOG OWNERS: |
31.5% |
| CAT OWNERS: | 25.7% |
| Annual Expenditure on Natural Products | $3,192.80 |
| Types of Products |
| Flea & Tick care products for dogs & cats past year | 26.5% |
| Dog products used in the last 6 months: |
| Packaged dry dog food | 9.4% |
| Dog biscuits of treats | 22.9% |
| Canned dog food | 7.4% |
| Cat products used in last 6 months: |
| packaged dry cat food | 26.4% |
| Cat litter | 24.2% |
| Canned cat food | 15.2% |
| Places Where Pet Food Bought |
| Grocery/supermarket | 27.4% |
| Pet Specialty Store | 17.9% |
| Discount Store | 9.4% |
| Veterinarian | 7.7% |
| Other place | 6.9% |
| Wholesale membership club | 2.9% |