Pharmaceuticals

PRESCRIPTION MEDICATION USERS 532,286
OVER-THE-COUNTER MEDICATION USERS 361,376
VITAMIN & SUPPLEMENT USERS 744,860
AVERAGE MONTHLY INDIVIDUAL READER
EXPENDITURE ON PRESCRIPTIONS+: $56.30
TOTAL MONTHLY AUDIENCE EXPENDITURE ON PHARMACEUTICALS+: $26,271,000
Ailments Respondent used Prescription Remedies for in the last 12 months %
Any of these (net) 62.6 182
Allergy/Hay Fever 25.4 212
Hypertension/High Blood Pressure 25.2 221
High Cholesterol 16.8 213
Heart Burn 13.2 189
Arthritis/Rheumatism 11.8 187
Depression 11.1 176
Osteoporosis 8.2 357
Anxiety 6.6 143
Prostate 4.8 480
Diabetes 4.5 100
Sexual Dysfunction 3.1 443
Types of Medication/Remedies Used in last 12 months* % Index
Branded Prescription Medication 34.2 97
Generic Prescription Medication 20.5 105
Any Prescription 42.5 102
Any Non-prescription 40.8 111
Home/Herbal Remedy 5.6 100
Purchased Prescription in last 6 months*
At Drug Store 44.3 106
Purchased Non-Prescription Medication in last 6 months* % Index
At Discount store 20.7 98
At Drug Store 32.8 141
Doctor Visits in last 12 months* % Index
Any Doctor Visits 84.6 107
Acupuncturist Visits 3.5 228
Chiropractor Visits 8.5 121
Dentist Visits 49.3 128
Eye Doctor Visits 26.3 138
General/Family Practitioner Visits 47.9 105
Physical Therapist Visits 5.6 140