The Mother Jones Press Room

2013: A Record Year for “Powerhouse” Mother Jones

Date: 
Wed Jan. 8, 2014
Contact: 
Jacques Hebert
Phone Number: 
415/321-1724

2013: A Record Year for “Powerhouse” Mother Jones

FOR IMMEDIATE RELEASE

Mother Jones produced record growth in 2013, building an average monthly combined audience of 4.5 million readers and a social media following of 2 million. The 38-year old publication reported today that:

  • Pageviews to MotherJones.com reached an all-time high of 115 million for the year, a 17 percent increase over then record-breaking 2012.
  • Mother Jones built an audience of more than 2 million followers on social platforms by increasing Facebook likes 204 percent and Twitter followers 67 percent
  • Mother Jones has more than doubled its staff in the last seven years with 80 employees and fellows working in offices across San Francisco, DC, New York, and elsewhere.
  • A record 40,000 individuals made donations to support the nonprofit investigative news outlet in 2013
  • Total advertising revenue increased 14 percent over 2012

Its growth in reach and impact was one reason why the PEN American Center described Mother Jones as “an internationally recognized, powerhouse general-interest periodical influencing everything from the gun-control debate to presidential campaigns” in awarding co-editors Monika Bauerlein and Clara Jeffery top honors this past August.

“To achieve this growth in a non-election year and without one single ’47 percent’ story equivalent is remarkable,” Mother Jones President and CEO Madeleine Buckingham said. “It showcases the ever-expanding reach and impact of our reporting.”

Notable Mother Jones investigations during the year included breaking news of Lawrence Summers’ conflict of interest in Citigroup that ultimately led him to take his name out of contention as favored candidate for chair of the Federal Reserve. Mother Jones also led the way with original reporting on gun violence and mass shootings, including its path-breaking “Guide to Mass Shootings” and its coverage of gun-industry trends and gun violence using multimedia and interactive tools. Its investigation into home meth labs in Kentucky led to an ethics investigation in the state looking to rein in Big Pharma, and blogger Kevin Drum’s examination of the links between lead and crime produced a story the New Yorker called “rigorous and enormously enlightening” and one of the best business reads of the year.

Mother Jones continued its deep commitment to coverage of climate change through The Climate Desk partnership, which last month welcomed the Huffington Post as its latest partner. The Climate Desk now has the potential to reach 184 million readers through partners The Atlantic, Center for Investigative Reporting, Grist, the Guardian, Mother Jones, Slate, Wired and HuffPo. Besides in-depth investigative reporting on climate issues, 2013 saw the launch of Climate Desk Live, a monthly event series, and Inquiring Minds, a weekly podcast on science, politics, and society that has garnered over 275,000 downloads since September and was named one of iTunes “Best of 2013.”

In 2013, Mother Jones received more than 40 nominations and 20 wins for top industry awards, including the George Polk Award and a National Magazine Award for David Corn’s “47 percent” story, an Online News Association Award, and the Society of Professional Journalists’ Sigma Delta Chi Award. The publication was also named a finalist for two Data Journalism Awards for its coverage of mass shootings and gun violence in America. 

 “Our success indeed proves that we are filling a void in the media and reaching people who are hungry for our high-quality, high-impact journalism,” said co-editor Monika Bauerlein. “We look forward to building on this momentum.”

For more information or to set up an interview with a Mother Jones spokesperson, please contact Jacques Hebert at 415-321-1724 or press@motherjones.com.