FOR IMMEDIATE RELEASE
Mother Jones announced today unprecedented growth in online traffic, mobile users, and social media engagement for the first half of 2011.
Compared to the same period in 2010, from January to June 2011 MotherJones.com experienced:
• A 120 percent increase in unique visitors, to more than 2 million per month
• A 100 percent increase in visits to the website, with an average of more than 3 million visits per month
• A more than 85 percent increase in page views, to over 5.5 million on average per month
Social media continued to drive digital growth for Mother Jones during the first half of 2011, according to CEO Madeleine Buckingham. “With a nearly 460 percent increase in Facebook referrals and a 220 percent increase in Twitter referrals, our strategy of building strong online communities is paying off,” she said. Buckingham also reported that mobile traffic to MotherJones.com increased by a remarkable 483 percent and now represents more than 10 percent of its total online audience.
“Mother Jones is demonstrating how journalism organizations with strong, healthy roots in print can also design an effective digital strategy,” said Monika Bauerlein and Clara Jeffery, editors in chief of Mother Jones since 2006. “We’re showing how accurate, relevant, and high-impact journalism combined with a commitment to our community are the key ingredients to the future of journalism.”
Traffic growth was driven by high-visibility reporting including:
• Reporter Andy Kroll’s eyewitness dispatches from the February union protests in Wisconsin
• A series of acclaimed “Explainer” articles covering the “Arab Spring” events in Egypt, Bahrain, Iran, Libya, Tunisia, and Yemen
• Team coverage of the GOP’s assault on reproductive rights, including the federal defunding of women’s health services and multiple state proposals to redefine rape, criminalize miscarriages, and legalize the killing of abortion providers
• “Plutocracy Now,” Kevin Drum’s probe of income inequality in America, which inspired a much-buzzed-about graphic later featured on Yahoo and The Colbert Report
With the recent announcement that Tom Philpott—a 2011 finalist for a James Beard Foundation Journalism Award—was joining Mother Jones’ reporting team, the organization is poised for continued growth through the second half of the year.
Recognized by its peers for the best in independent journalism—including the 2010 National Magazine Award for General Excellence (the “Oscars” of the magazine trade) and the Online News Association’s 2010 award for Online Topical Reporting—Mother Jones provides its readers with in-depth investigative journalism, breaking news, and commentary via its bimonthly magazine and online at MotherJones.com.