If you want to find out where your T-shirt was made, just look inside the collar. Finding out where the food in your fridge comes from may not be so easy. Though some food sellers are eager to advertise their products local origins or exotic ingredients, much of the American food industry is reluctant to tell consumers where in the world it gets the $24 billion worth of meat and produce it imports every year. Food labeling is turning into a huge fight, says Jean Halloran of Consumers Union, which supports the introduction of mandatory country-of-origin labeling, also known as COOL. Under a provision in the 2002 Farm Bill, domestic and imported meat, fish, fruit, and vegetables must be labeled with the countryor countriesthey come from. For example, a COOL sticker on a typical package of ground beef might disclose that its contents come from Australia, Mexico, and the United States. Consumer advocates say such labels help shoppers make informed choices, and point to the use of COOL by eight states and 48 of the United States trading partners. But the meatpacking and food-processing industries claim the requirement unfairly targets imports and would raise food prices; the Produce Marketing Association claims the program offers no benefits to consumers. So far, the food industry has convinced Congress to backtrack: House Republicans have twice postponed COOLS rollout for meat and produce, leaving diners in the dark until September 2008.
People and menhaden generally dont mix well. If the fishs legendary stench doesnt scare off adventurous diners, its bony flesh probably will. Yet in its relentless quest to wring profit from the tiny, ecologically vital fish, Omega Protein, a Houston-based company, has done the near-impossible: It has not only made menhaden edibleits gone one step further and turned it into a health food.
Omega Protein, which holds a virtual monopoly over the menhaden fishery along the Atlantic and Gulf Coasts, understands that most Americans have little use for the products that make up the bulk of its bottom line, such as fertilizer. So its tried to base its public image on the versatile fishs use as a rich source of omega-3 fatty acids. Hence a company name that evokes not scenes of industrial fishing but images of glowing health. Were Not Making Health Claims Were Too Busy Making Headlines, trumpets the website for OmegaPure, the companys brand of fish-oil supplements. As the site explains, OmegaPure is meant to appeal to health-conscious consumers who add its odorless, tasteless, and organic capsules to their diet. The marketing might be smart, but its debatable whether OmegaPure is as indispensable as it sounds.
Lucy Mannions troubles begin when she awakes in a dimly lit tent somewhere in the Middle Eastern kingdom of Dahman. The petite English secretary quickly realizes that shes been drugged and kidnapped by Sheikh Hakim Bin Taimur Al Fulani, a man so outrageously exotic and arrogantly masculine that his presence seemed to fill the tent and overpower her.
As reported by publishing trade mag Folio, magazines that feature Jesus on their covers see their issue sales jump by as much as 45 percent. (Putting the Bible front and center can boost sales as much as 51 percent.) In the past couple of years, magazines such as Wired and Popular Mechanics have tried to cash in on this miracle of marketing, but the most persistent devotees are Time and Newsweek, which have spent the last decade competing over who can squeeze Jesus on the front most often.
April 8 Time fires the opening salvo of the Jesus wars during Holy Week.
April 8 Newsweek shoots back with "Rethinking the Resurrection."
More than six months early, Newsweek celebrates "2000 Years of Jesus."
December 6 Time reminisces about "Jesus at 2000."
December 13 Newsweek looks into "The Birth of Jesus."
December 13 Time reveals "Secrets of the Nativity."
March 21 Time goes for broke with "Hail, Mary."
March 28 Newsweek intercepts with the backstory of "How Jesus Became Christ."
Can there possibly be a more succinct distillation of the Bush administrations worldview than country star Toby Keiths lyrical post-9/11 promise to put a boot in your ass? In this sharp yet dishy book, Chris Willman explores country musics embrace of such shit-kicking conservatism and how it became the unofficial soundtrack of the Dubya years.