Hannah Levintova

Hannah Levintova

Assistant Editor

Hannah came to Mother Jones after stints at NPR and the Washington Monthly. A proud New Englander, she enjoys tea, good books, and cold weather.

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BP's Olympic Ads Seek To Erase Oil Spill From Memory

| Sat Aug. 11, 2012 3:03 AM PDT

BP may not be top-notch at preventing huge, toxic oil spills, but the company is certainly PR-savvy.

In this spring's run-up to the Olympic games, London 2012 organizers announced that BP would be a main sponsor of the event—specifically, a "Sustainability Partner" helping to create the "greenest Games ever." The enviro community balked at the move, launching campaigns, circulating videos, and pranking high-profile orgs to underscore the irony. But to little avail, it seems: Despite the controversy, a survey published this week shows that the oil and gas giant's Olympic ads seem to be rekindling the public's BP love.

Of all the main Olympic sponsors, BP went into the games dead last in brand perception ratings—in fact, it was the only company with a rating in the negative numbers, according to the survey from YouGov BrandIndex. Now, with ads on billboards and television (see below), BP has catapulted from a -5.9 perception rating to a 2.6, a massive jump rivaled only by Visa. And that's among the US population specifically, since all of YouGov's survey respondents were US adults:YouGov G BrandIndexYouGov G BrandIndex

Part of BP's massive Olympic ad effort is "BP Team USA," a group of nine US Olympic and Paralympic hopefuls serving as the brand's athlete ambassadors. Two of the team's members—track and fielder Sanya Richards-Ross and swimmer Rebecca Soni—have already brought in three gold medals and a silver, likely further boosting the hunky-dory US attitudes towards BP at the games.

Also notable: A couple of those BP Team USA ads are grouped on its YouTube channel under the title "Overcoming Setbacks." An admirable athletic sentiment, sure, but an ironic one when employed by a company that's using these ads—and the athletes in them—to fix its own "setbacks."

Adventures in Sexist Pork Industry Pamphlets

| Mon Jul. 2, 2012 3:00 AM PDT

With July 4th approaching, perhaps you're planning for the cornerstone of patriotic party-making: the barbeque. An Americana standard, this is the sacred time when friends and family gather round the grill. Dad flips burgers, and Mom, well, she sets out the lemonade or fusses over the napkins or something.

Well ladies, behold the post-feminist era's gift to you: Now you can turn the tables on your unsuspecting spouse/lover/friend/dad with "Girl Grill Power!" a guide to help ladies navigate the open pit, presented by "The Other White Meat" campaign.

Pork Information BureauPork Information Bureau

According to the Pork Information Bureau, here's what you need to know to become a lady-grillmaster:

1) Confused? Just pretend your grill is a man you're trying to romance.

PIB

This pamphlet is your staple "little black dress" to ensure you look good on your "first date with the grate." Just "work it," and your first hangout with Mr. Char-Broil will be a smashing success!

2) Grilling meat will make you "one hot mamma."

PIBAnd another thing that will make you the most fetching of grill-ladies? Absolutely no risk-taking at all when it comes to your homecooking. Heaven forbid you should gamble on your family's taste buds! Just make "certain they're satisfied," and you'll "light up the night."

3) You'll probably better understand how to prepare meat for the grill if the directions are couched in a sexual metaphor.

PIB

The Pork Information Bureau recommends that, when prepping your grub, you "rub it right" with the "Spicy Girl's Dry Rub," which you can use a little or a lot of, "depending on your mood." Really?

4) But don't forget about gender equity!

PIBWouldn't want to make your man feel like you're treading his territory, i.e. "the grilling throne". And of course your partner is a man, because meat grilling is something only heterosexual couples do.

5) Everything should be perfect. Always and forever.

PIBIf your table is absolutely flawless, all your female friends will be double-floored by your gender-bending grill antics.

6) Grilling is empowerment!

PIB

Yeah, enough with the booze already. Think of the calories! And speaking of: You might not know what "loin" means—tough word, I know—but just be sure it's on your meat label. That means it's healthy! And another vocab tip: "Loin" is two words. No, really:

 

Quick Reads: "The Receptionist" by Janet Groth

| Sat Jun. 23, 2012 3:00 AM PDT

The Receptionist: An Education at The New Yorker

By Janet Groth

ALGONQUIN BOOKS

In 1957, New Yorker staffer E.B. White hired 19-year-old Janet Groth, a doe-eyed Midwesterner, as the magazine's receptionist. For 21 years, Groth was gatekeeper to the literati hub, rubbing elbows with J.D. Salinger, Calvin Trillin, and Jamaica Kincaid while dreaming of publishing her own stuff. In the Mad Men-esque meantime, she marshaled staffers' wives and their philandering husbands, minded kids and empty houses, and sorted rejected cartoons. For all its intrigue, her graceful memoir aptly portrays the lot of the aspiring writer: self-loathing, loneliness, and a desperate desire to inhabit the literary world.

This review originally appeared in our July/August issue of Mother Jones. 

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