Can you survey the entire cultural and economic history of the 20th century's last half in one 16-minute film? That's director Simon Robson's short term goal for the video "Coalition of the Willing," now up for an animation award at Saturday's Vimeo Festival in New York. His long term goal is even more ambitious: Unite people around the world in "an internet-based swarm offensive aimed at triggering a 21st century culture shift." But although Robson may be trying to incite utopia, he self-identifies as a cynic. "It sounds bleak, but as we say at the beginning of the film, industry is ruled by profit, and governments by growth." Fed up with leaders' unwillingness (or inability) to enact climate change policy, Robson and his writing partner, Tim Rayner, started toying with the idea that leaders weren't going to do anything at all, and that collective power modeled after the social revolutions of the past would have to do instead. An invocation, in the form of a script, emerged. To illustrate the message of the film, Robson employed stunning visuals by 25 different animators. The resulting patchwork of contrasting artistic styles, animated by a diverse panoply of materials—from clay to fruit to ink—effectively paints the film's collaborative calling.
After "Coalition" was released in June, it garnered attention from the likes of MTV Europe, the Guardian's environmental page, and even Ashton Kutcher (who tweeted about the film, much to Robson's joy). It also spawned an organization, CoalitionoftheWilling.org. The organization's latest project is a flash mob development party, meant to inspire people to submit ideas for "a new generation of internet platforms for the climate crisis."
Mother Jones spoke with Robson recently on the intersection of environment, art, and technology.
[Read more in the Riff blog]