Really, we should have blogged about this a week ago. Still, it bears repeating that Antonio Regalado and Dionee Searcey of the Wall Street Journal reported that the popular YouTube video portraying Al Gore boring a few penguins with his talk on global warming appears to be the product of "DCI Group, a Washington, D.C., public relations and lobbying firm whose clients include oil company Exxon Mobil Corp."
Ok, so this is insidious on a couple of levels. First, as Chris Mooney, author of The Republican War on Science, reported in a great investigative piece in Mother Jones, ExxonMobil has funded a vast array of think tanks and opinion makers (including FoxNews.com columnist Stephen Milloy) whocall it coincidenceare all major players in the debunking global warming movement. Really, it's hard to call it a movement, since as Mooney's article so clearly proves, all the major climate change debunkers receive funding from ExxonMobil.
The Gore video is just the latest example of the carefully crafted distance between those Exxon funds, and the convenient message they then spew out. To wit:
Dave Gardner, an Exxon spokesman, confirms that Exxon is a client of DCI. But he says Exxon had no role in creating the "Inconvenient Truth" spoof. "We, like everyone else on the planet, have seen it, but did not fund it, did not approve it, and did not know what its source was," Mr. Gardner says.
But as the Journal
also points out:
The anti-Gore video represents a less well-known side of YouTube. As its popularity has exploded, the public video-sharing site has drawn marketers looking to build buzz for new music releases and summer blockbusters. Now, it's being tapped by political operatives, public relations experts and ad agencies to sway opinions.
Hipsters beware. (And, also, haven't the penguins been through enough
lately? And in Texas, already.)
Full WSJ story after the jump.