When I used to complain to my mother about my older brother's verbal taunts, she usually told me to just ignore it; it was my strident reaction that made him want to mess with me. I now tell my son the same when his little sister deliberately pushes his buttons. But we (somewhat rational) journalists are pathologically unable to grasp that simple truism and ignore the taunts of the bullies that populate right-wing cable and radio.
Truth is, our whole culture is addicted to meaningless controversy, and by god, it drives Web traffic like nothing doing. So when Obama is attacked by crazies who insist he lacks a birth certificate, when Glenn Beck jokes about poisoning Nancy Pelosi, when Fox lights up with claims that the Democrats want to euthanize the elderly, when Rush and others equate the president to Hitler, the journobloggers are all over it. Anytime I'm drawn to comment on this stuff, though, I have to admit some level of ambivalence. I still remember being annoyed years ago when one of Bill O'Reilly's antigay tirades about San Francisco made A-1 in the San Francisco Chronicle. Didn't the editors get it? To steal from the first Terminator movie: That's what he does. It's all he does. O'Reilly baits people, and they respond, and then he sells more books. Even 2 Live Crew, a feeble act that made millions in the 1990s off an obscene-lyrics controversy, understood that game. (Of course, fanning the O'Reilly flame probably sells more newspapers, too. And god knows, they need all the sales they can get. Evidence here.)