Ever seen an arena after a big show? It's an apocalyptic nightmare of trash, grime, beer bottles, cigarette butts, random articles of clothing, and sweat; not to mention the huge chunk of energy that was used to power stage lights, amps, sound boards and speakers.
Well, the green-friendly folks at Reverb, a nonprofit founded by an environmentalist and a musician, want to reduce the "environmental footprint" of big touring shows this summer—not just by recycling and reducing plastic waste at shows, but by using biodiesel tour buses and generators, eco-friendly merchandise, and biodegradable catering products. They're also setting up Eco-Villages at shows to educate folks about carbon offsets and green technologies.
Who is Reverb tagging along with this summer? Pretty boy John Mayer, The Fray, the Beastie Boys, and Brandi Carlile, who by the way is donating $.50 from every ticket back to Reverb.
So, I guess it's not cool to show up to the rock show with your pals in a gas-guzzling Ford pickup and throw beer cans all over the parking lot anymore...