Green Goods: Sprig Makes Consumerism (Almost) Guilt-Free

| Thu Jun. 7, 2007 5:08 PM PDT

HILO_gravyboat.jpgTo anyone who's browsed the "green" issues of Domino and Dwell, it's no surprise that you can now buy beautifully designed, environmentally sound products that don't involve hemp. For those with a modern aesthetic, the new Sprig.com offers a plethora of elegant glasses, aprons, drawer pulls, and other must-have accessories for the stylish environmentalist.

Sprig was created by the Washington Post folks, back in April, but its staff has a solid history working for high-end, consumerist glossies like Vanity Fair and In Style Home and it shows in the site's design. The pretty site easily guides shoppers through categories—home, food, fashion—featuring trendy goodies from eco-friendly manufacurers, who range from the large and well known (Muji, Pottery Barn) to the gal who hand sews vintage-style aprons in her home studio.

Another key feature of the site is that it tells you exactly why each product is "green" and allows you to search by how the product helps the environment, whether it's vegan, resource-saving, sustainable, or recycled. My faves: the classic, hand-made British 28" suitcase by GlobeTrotter and the Emma Gardner fair trade, hand-knotted rug with the gold/cerulean blossom pattern.

And even their tagline aims to make green consumerism fun: Sassy People are Into Green.

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