Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
The British snack food company Walkers Crisps has started printing the carbon footprint of each of its products on the packaging. Walkers hired an outside emissions calculating service called Carbon Trust to evaluate the environmental impact—meaning farming, manufacture, packaging, distribution, and disposal—of its products.
Word has it that nine more companies will follow suit soon, among them the mighty Coca-Cola.
Yet another good reason to shun the junk food: It's not just bad for you—it's bad for the earth, too!