Introducing BK's Apple Fries, Healthy Food Their Way

| Wed Sep. 12, 2007 11:29 AM EDT

bk-applefries091107.jpgBurger King announced today that they're going to offer healthier food for kids this fall. Their new "Kids Meal" will offer low-fat milk, flame-broiled chicken strips, and "Apple Fries"—red apples sliced (via BK's patented cutting process) and packaged, you guessed it, to look like fries. Although, leave it to Burger King to leave out the most nutritious part of the apple—the skin.

Burger King's attempt to provide healthier food could be in the interest of public health (or pressure?), but to me it sounds like just another marketing ploy which is par for the course for the fast food industry these days. But what's BK up to with these apple fries? Are they shaped like fries to trick children into eating them, or to have kids associate healthiness with french fries? Why not just give the kids a whole apple, skin and all?

After all, a recent Washington Post survey of DC fourth graders showed that kids actually do like fruit. Minimally processed mandarin orange segments, applesauce, and pineapple receive as high a kid's review as processed, sweetened treats. But I guess kids can't have it their way at Burger King.

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