Business 101: Get Green

| Fri Feb. 22, 2008 9:20 PM EST

1337749333_03b6978c70_m.jpg Great piece in the Christian Science Monitor on a worldwide greening business climate. Notably, clean technology investments are on the rise because going green is turning out to be good for the bottom line. Businesses are surveying CO2 footprints, purchasing greenhouse-gas credits, and hinging executive bonuses on environmental targets. Meanwhile, Florida now requires investment managers of state money to report on the potential effects of climate risk as part of their semiannual reviews. Influential California state employee and teacher pension funds, collectively managing $420 billion, are devising strategies tied to climate change and potentially pulling capital from ungreen businesses. From the CSM:

A new study by international consulting firm McKinsey finds that half the necessary cuts in greenhouse-gas emissions can be achieved at a net profit. The study shows that investment in energy efficiency of about $170 billion annually worldwide would yield a profit of about 17 percent, or $29 billion. The Financial Times reports: "Diana Farrell, director of the McKinsey Global Institute, said: 'It shows just how much deadweight loss there is in the economy in energy use.' She said the most inefficient sector was heavy industry in China, with the second residential housing in the US, where homes are large, poorly insulated.

Meanwhile Michael Specter in the New Yorker writes that "Possessing an excessive carbon footprint is rapidly becoming the modern equivalent of wearing a scarlet letter." He reports on Sir Terry Leahy, CEO of Tesco supermarkets, Britain's largest retailer:

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