Bad news for snobs and aesthetes the world over: Scientists are working hard to make synthetic material look "more natural."
Researchers at the National Physical Laboratory in England have set up an experiment to determine what tips our brains off that a substance is the real deal, and not an impostor:
The physical characteristics of a surface, such as its colour, texture and surface roughness, are being linked to what is happening in a person's brain when they see or touch the surface. Once this is understood it should be possible to accurately predict what we will perceive as natural, and manufacturers will be able to design synthetic products to meet this expectation. The results could have a great impact on materials such as wood, animal skin and furs, marble and stone, plants and even prosthetics.
Offended though your rarefied tastes may be, this is not necessarily a bad thing. Ostensibly, these fakester materials of the future will be a far cry from Naugahyde. Ultimately, if we get to the point where we can (sustainably and non-toxically) make faux ivory so convincing it's indistinguishable from the actual elephant product, well, I know a few elephants who probably wouldn't have too many aesthetic complaints. I've never known an old-growth forest to call fake mahogany tacky, either.
Photo by Flickr user Somaamos