Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
The Coen brothers + environmental advocacy equals this:
Take that, "clean" coal! You're never going win the battle for the hearts and minds of America's movie-going hipster minority now! (No, seriously, "clean" coal is a hoax and needs to be stopped. Kudos to the Coen brothers for joining the effort.)