Last week, activists from the hippest street in San Francisco's uber-hip Mission neighborhood—where skinny pants and a shrunken American Apparel sweatshirt are like Polos and Dockers in Nantucket—successfully defeated American Apparel's application to open a store there. The backlash has been swift. Not less than three San Francisco Chronicle columnists weighed in, noting that American Apparel would have filled one of Valencia Street's 27 vacant storefronts with 15 employees earning $12 to $14 and hour plus healthcare—and during a recession! "American Apparel is lucky," sneered columnist Caille Millner. "What a burden it would be to have a store in a magical place with such nasty elves."
The elf in question is Chicken John Rinaldi, a performance artist, boat-maker, and 2007 San Francisco mayoral candidate (he got 2,500 votes) whose recent blog post inspired some 200 people to flood a planning commission meeting and buzz-saw the store's permit application like high school disciplinarians tackling an overgrown handlebar mustache. I spoke with Chicken John this morning as he was driving home from his art studio in Winters, California, (he can no longer afford to work in San Francisco) with his equally vocal best friend, Dammit the Amazing Wonder Dog.
Mother Jones:What happened?
Chicken John: We explained to American Apparel in no uncertian terms [that the store would never get approved], and I called their guy on the phone, and the guy was like this indignant fucker, like, "Yeah, we'll see. What you got?" And I was like, "Are you fucking kidding me? I eat guys like you for breakfast." [See American Apparel's response at bottom]
MJ: Clearly, a lot of people in the Mission oppose American Apparel coming in.
CJ: Let's not use the term "American Apparel" anymore. Let's use "Formula Retail." There's a lot of people in the Mission who oppose formula retail on Valencia Street. No one's saying that we oppose formula retail in the Mission. We just oppose it on eight blocks on Valencia Street. You want to put America Apparel [one block over] on Mission Street? I think that's a great idea.
MJ: What's wrong with Valencia Street in particular?
CJ: You want to put a chain store on the only eight blocks in America that don't have a chain store? If you can't see why that's wrong and bathed in vileness, then we're just going to have to agree to disagree. Like if you can't see that it's the last place that doesn't have a fucking Starbucks on it. Have you been to the rest of the country? It's out of control. There is no coffeeshop anymore. There is no diner.
MJ: There are other places in the city that don't have any chains.
CJ: Name one.
MJ: Hayes Valley has a rule against chains as well. But if you look at Hayes Valley, it's also full of stores selling $10,000 coats. Isn't that the issue, as opposed to whether the hipsters in the Mission, who already shop at American Apparel, are gonna have an America Apparel next to them or not?