An innovative video from NotOnOurMenu.com, designed to get whomever eats the wretched and wretchedly expensive stuff to stop. Nearly 100,000 tons of shark fins were brought to market from all over the World Ocean in 2006. Most were destined for the shark-fin-soup capital of the world, Hong Kong. A tasteless bowl of the stuff, often seasoned with chicken broth, nevertheless costs $200 a pop. Recession can't come hard enough or fast enough to this line of business.