Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
You may have read yesterday that President Obama wants to set up a farmer's market at the White House. On first glance, this confirms my suspicions that President Obama is pretty damn cool. In his words:
One of the things that we’re trying to do now is to figure out, can we get a little farmers’ market outside of the White House... I’m not going to have all of you all just tromping around inside, but right outside the White House so that we can, and that is a win-win situation.
It gives suddenly D.C. more access to good, fresh food, but it also is this enormous potential revenue-maker for local farmers in the area. And those kinds of connections can be made all throughout the country, and has to be part of how we think about health.
But coolness aside, if this idea becomes reality, the Obamas should be careful to make it a sustainable market for local farmers rather than a kitschy tourist attraction bogged down by pins and t-shirts that say "Yes We Can Farm" and "Change We Can Grow In." But let's face it, due to the massive security detail the market would require and the overwhelming draw for Washingtonians and tourists alike, the latter is more likely. After all, markets that truly support local, organic farmers have become increasingly rare even as farmers' markets, both organic and kitschy, increased threefold between 1994 and 2008.
So taking the touristy factor as a given, how can Obama make the White House farmers' market most beneficial to farmers and consumers alike? I have four ideas: