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Greenpeace: Lovin' McDonald's
Today on its website, Greenpeace grudgingly congratulates Mickey D's on its latest eco-accomplishment: The burger giant recently opened its first restaurant with hydroflourocarbon-free (read: ozone-friendly) refrigeration in Denmark.
Strange bedfellows, sure. But it's not the first time they've teamed up. Back in 2007, the Washington Post reported that members of the two groups worked together—sharing a tiny boat on the Amazon, no less—to stop deforestation in the Brazilian rainforest:
The eight were in the rainforest together on a mission to see firsthand where farmers were cutting down virgin forest to grow soy beans for, among other customers, McDonald's. And though Greenpeace had not long ago been accusing McDonald's of complicity in the deforestation, by the time of the Amazon trip in January, the eight officials were calling each other partners.
Those weren't just words. The ubiquitous fast-food company and the global environmentalists had already jointly pressured the biggest soy traders in Brazil into placing an unprecedented two-year moratorium on the purchase of any soy from newly deforested areas.
Obviously, this partnership is great PR for McDonald's (and make no mistake: The company milks it on its environmental site). But it's also a bonanza for Greenpeace. This kind of who-woulda-thunk-it tidbit is blogosphere/Twitter gold.
Via Triple Pundit.
Help me out here
What does McDonald's do with the soy? Do they use soybean oil in the fryers?
Soybeans are fed to cattle,
Soybeans are fed to cattle, rather.
HFCs
One small correction - HFCs don't cause ozone depletion, they are a replacement for the older CFCs which do cause ozone depletion, and were banned under the Montreal Protocol. However, HFCs are a greenhouse gas about 10,000 times more potent then CO2. I've heard they are responsible for about 15% of current warming and growing quickly.
Incidentally, cheap, green alternatives to HFCs (such as compressed CO2) have been available for use in refrigeration for more than a decade, but are not permitted in the US. Approving these alternatives would be great for the planet, but not so great for chemical manufacturing companies, which tells you where our government's priorities are.
soy
They use the soy as a meat-substitute. Very little of most of their products is made of beef. Their Big-Mac is the main exception, their hamburgers and cheeseburgers are mostly soy.
It may also be used for their vegetable oil used for frying.
McD..I'm lovin 'it.. kenali
McD..I'm lovin 'it..
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