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MoJo Forum: Does Fiji Water Legitimize a Dictatorship?
Among water brands, Fiji Water is the green elite's top drop. Its sleek square-sided bottle design is synonymous with ecochic, and it's beloved by Mary J. Blige, Paris Hilton, and even President Obama.
But as Anna Lenzer reports in a must-read Mother Jones story, the water giant has a dark side:
Nowhere in Fiji Water's glossy marketing materials...will you find the fact that its signature bottle is made from Chinese plastic in a diesel-fueled plant and hauled thousands of miles to its ecoconscious consumers. And, of course, you won't find mention of the military junta for which Fiji Water is a major source of global recognition and legitimacy.
Our exposé struck a nerve with readers (check out the comments on Lenzer's story) and showcased the dilemmas of a "green" business. We invite you to continue and broaden the conversation below, in this week's live online forum. The question: "Does America's favorite imported water legitimize a dictatorship?"
To get you started, we asked:
- Anna Lenzer, author of the Fiji Water exposé
- Tom Lauria, international bottled water industry rep
- Nick Aster, TriplePundit green business blogger (and former Mother Jones media architect)
- Rob Six, Fiji Water spokesman
Their answers are posted after the jump.
(Fiji Water spokesman Rob Six declined to participate, but did post a response in the comments on Lenzer's article, which MoJo reprinted and responded to here—click this link to read the exchange.)
What's your take? Leave a comment below to chat about Fiji and bottled water with our panelists—and each other. Have any burning questions for Fiji Water exposé writer Anna Lenzer, bottled water industry expert Tom Lauria, or ecobusiness blogger Nick Aster? Now's your chance to get answers.
Anna Lenzer wrote the Fiji Water
Though Fiji Water casts itself as a progressive icon in America, it has not distanced itself from the military junta that rules the island nation (whose name, in capital letters, it has legally trademarked as its brand). Its only public opposition to the Fijian government—a government so undemocratic, the Commonwealth has recently announced plans to suspend it—has been a decade-old effort to prevent and minimize taxes, fees, or tariffs. The most pointed criticism the company has made of the regime was when it opposed a tax as "draconian"; it has never used language even remotely as strong to refer to the junta's human rights abuses.
Tom Lauria is vice president of communications for the International Bottled Water Association, a trade company representing bottled water companies in America and abroad.
The bottled water industry is the second-largest commercial beverage category by volume in the United States. Nearly all bottled water sold in the US is sourced domestically. Only approximately 2 percent of the total volume is comprised of imported bottled water.
The US bottled water market is truly consumer driven. This is, in large part, because people are making healthier beverage choices. The strength of this consumer self-generated demand is illustrated by the relatively modest amount spent on bottled water advertising. The 2007 bottled water advertising expenses totaled only $54.5 million. For comparison purposes, $637 million was spent on advertising carbonated soft drinks (over 10 times as much), and advertising expenses for beer totaled $1 billion (approximately 20 times that for bottled water).
As vice president for communications of the International Bottled Water Association (IBWA), I work for a fifty-one-year-old trade association that represents a wide range of bottled water companies in the United States and abroad. At this time, Fiji Water is not a member of IBWA, and therefore I am unable to comment on any matter or issue specific to Fiji. I can address most of the contemporary health and safety issues around bottled water, including its regulation by FDA. As an advocate for good hydration, be it from tap or bottle, I'm happy to listen to your questions and (hopefully) provide you with some good, solid answers.
Nick Aster is founder of TriplePundit.com, an online magazine about socially and environmentally conscious business. He formerly worked as media architect for Mother Jones and TreeHugger.com.
I think Fiji Water has a problem they don't fully understand. It's about their core mission. The Fiji Water company was, as far as I can tell, not set up with any sort of social or environmental mission in mind. It was set up to create a fashionable brand that people would be drawn to because it's pretty, exotic, and expensive. The brand was meticulously and expertly crafted to satisfy the desire some people have to be associated with those adjectives, and to huge financial success. As silly as that might sound, there's nothing wrong with it by itself. You can make fun of it, but if it's giving people delight, then is it really wrong?
Perhaps Fiji Water would have less of a problem if they had been engaged in environmental and economic projects from the get-go. Starbucks' Ethos Water is a product that's only slightly less silly than Fiji, but gets a lot less flack from green groups because its stated purpose from day one was to improve the water situation in the developing world. I still don't drink Ethos personally, but I appreciate what they're doing because it feels far more authentic—and based on many personal conversations I've had with knowledgeable people, it is.
As for the Fijian government, in Fiji Water's defense, one shouldn't jump too quickly to guilt by association. Fiji Water was up and running well before the coup, so I want to give them the benefit of the doubt. But with 3 percent of the nation's GDP under their control, you might think they could wield some influence over what really is a dicey situation. Fiji Water has a great opportunity to take a risk here and educate the world about the political situation in Fiji, and perhaps do what they can to help build a functional democracy in their adopted home. Let's see what happens.































ehtos different from Fiji??
Hah! That was a funny comment, Nick. If you dig (or drill) deep into the Ethos/SBUX story, you will find plenty of hype, misrepresentation and more. Theoretically, five cents from the sale of every Ethos bottle was to go into a fund for water well drilling, up to ten million over five years (had to read the fine print there!) in Ethiopia. But after a very splashy launch in airports and SBUX all over the country a funny thing happened - the whole project disappeared! The first (and only as far as I know) well for coffee farmers was built in a part of Ethiopia that...doesn't grow coffee. That was because all SBUX/Ethos did was to give some money to a British charity called Water Aid, not to work with the farmers it buys from to increase their access to water. Now, you can't find any mention of Ethiopian wells on the wonderful and glossy Shared Planet hype site.
And as far as I can tell from available materials on line, the whole program has dried up into using celebs (I think it is Matt Damon) to pitch their program, but there are not a lot of wells. Please show me that I am wrong.
My biggest issue with these companies and these schemes is that they make a fortune for the company and give back a drip to the people and places responsible for their success. So to me, the few people who have jobs and access to water in Fiji or in the Ethos program are held up as poster children for the great beneficent new age business models. If those companies only paid their fair share of taxes in those countries, or actually did targeted projects that reached a lot of folks it would be a very different world. But at the end of the day, these people are not social change agents, just clever business people who have found the latest angle in getting people to pay up. A lot of great missed opportunity to improve the world.
Ethos
Thanks Dean, I don't know a great deal about what Ethos has accomplished other than what they state on their website - recently $2Million in grants to two African charities.
My reaction to those sorts of projects is that they're pretty trivial and why don't I just drink some tap water, then give $5 to the charity directly. I'd save money and the charity would get 100x as much.
The irony is that most people don't think that way, and most charities don't have the budget of a major corporation to draw people in. Despite the tiny percentage that actually gets to charity, I can pretty much guarantee that none of that $2 million would have gotten anywhere had it not been for Ethos. So, although it's an absurdly inefficient way forward, it doesn't seem entirely negative to me.
Anyway, the reason I illustrated the comparison was to show that a company whose intent from the get-go is meant to cause some good (even if it is a rather piddling charity contribution) is going to get a lot less criticism than a company whose soul is really just touting vanity. Plus, Ethos is domestic...
gain and give
I'm interested in a point made by Anna in her retort to Rob Six: Why won't Fiji Water reveal the total amount they've donated to charity work, and how does it compare to what they've saved by using Fiji as a tax haven? Not disclosing the information raises suspicions...so why keep it hidden?
That would be very interesting
Though I don't think there necessarily needs to be a 1:1 relationship between the two. Based on what we know about the Fiji government from Anna's article, there's very little guarantee that forgone tax money would have been spent on anything useful.
Fiji Waters
I agree with Nikki. There is no rival!!Not anymore. I also own a large Property next to Fiji Waters plant at Yaqara, FIJI, & am selling it.It has great water source & certainly a competitor means better service to consumers worldwide & be more community-conscious. Esp. on human right issues.My mob. (679)9271195
Fiji Waters politics
tagged as:- solution
Good question, Nikki, Because there is no rival. Not anymore. I own large land next to Fiji Waters Plant here in Yaqara,Fiji. I seek joint venture or sale. Competition will be batter for cosumers worldwide, & also to leverage Govt on human rights issues. my email mskh@connect.com.fj
EcoChic?
tagged as:- solution
I'm surprised to see FIJI water referred to as "the green elite's top drop". I guess I don't know anyone in the green elite these days :-)
Environmental issues aside, it's touchy to ask a company to take responsibility for the actions of the government of a country in which they operate. Just think about all the companies who operate in China. There's a big difference between being present in a country whose government takes a turn for the worse and actually aiding or manipulating that digression (think United Fruit Company). There's no evidence that FIJI is actively supporting the current military government, though they are certainly choosing to not rock the boat.
What can a company like FIJI do better? Perhaps they could at least make a statement about their feelings on democracy. Perhaps they could demonstrate how the investments they make in Fijian infrastructure, water projects and other community projects will strengthen education, economy and democracy for the future. Or they could make a statement on the racial differences which seem to be at the root of Fiji's political problems.
These things get a lot more complicated than just buying carbon offsets, but by branding themselves a "green" and responsible citizen the company takes on the weight of backing that up with actions. When unexpected political troubles occur that suggest Fiji is something other than the paradise the company touts, the company has an obligation to react.
As one of the largest companies in the country, there's certainly a lot the company can do to pressure the government to evolve in a more democratic and fair direction. No that the ball is in FIJI's court, I'm looking forward to seeing what happens.
One misconception...
One misconception some commenters on MotherJones.com and on Twitter seem to have is that Anna Lenzer didn't talk to any actual Fijians. That's simply not true. As the fact-checker for this article, I can tell you that Anna talked to many more people than were quoted in the final article. As in all magazines, we have a finite amount of space and unfortunately not everything can make the final cut even though some of it is very good.
Additionally, I find it interesting that Fiji Water and Lynda Resnick are having such an immediate and dramatic response to this article. It certainly makes for an entertaining exchange online, but I wonder if in doing that they aren't just driving more traffic to Mother Jones and getting the article more attention than if they had simply said "no comment." I don't know, I'm not a PR professional. Just a thought.
http://thereformedbroker.com/2009/05/03/how-not-to-conduct-pr-by-rob-six-of-fiji-water/
Mother Jones: Culpable
I read Anna Lenzer's article with great interest, and I do think drinking Fiji Water is irresponsible, socially and environmentally regressive, and stupid. The celebrities and others who drink the stuff at least have ignorance of the facts to fall back on. But what's Mother Jones' excuse?
Speaking of Fiji founder Gilmour, Anna Lenzer reports "he also owns Zinio, an electronic publishing company that produces the digital version of Mother Jones magazine." Thanks for the tranparency, but surely there are more progressive online companies that Mother Jones could do business with other than Zinio.
So, Gilmour is the publisher of the digital version of the article and these ensuing comments. Does anyone else see the pitiful irony here?
I am seriously thinking of discontinuing my longstanding subscription to Mother Jones unless MJ parts company with Zinio. The hypocrisy is too much for me to take. I will end this comment as I began, except throw it back to Mother Jones, which in this case is, sadly, irresponsible, socially and environmentally regressive, and stupid.
Zinio doesn't publish this website
Steven--Just to clarify, Zinio publishes the digital edition of our magazine--a separate product for subscribers that basically allows you to read articles online in a version that looks just like the print magazine. Our website and its content, as well as hte print magazine, is produced right here at Mother Jones. --Monika Bauerlein
Zinio doesn't publish this website
Monika-
Thank you for the clarification, but my objection still stands; in fact, it is strengthened. Why does Zinio have ANYTHING to do with Mother Jones. Your explanation seems to ameliorate the situation, but the fact that Zinio publishes the online version of MJ (as a subscriber, I receive this), further inflames the issue, at least for me. I will be cancelling my subscription.
What Do you Expect?
Anna,
You may have seen my rather angry rant under the comments section of your article about Armchair Moralising. I have calmed down a bit now, but I do want to challenge your main premise below.
You say “The most pointed criticism the company has made of the regime was when it opposed a tax as "draconian"; it has never used language even remotely as strong to refer to the junta's human rights abuses.”
Please tell me what do you expect? If they criticise the government, they will become enemies of the government. That would make them a target of the government and could lead to the closing down of the company.
Additionally they make this statement against the government, no one in Fiji will hear about it because we have censorship. So what is the point?
The company faces a dilemma, it can criticise the government and be morally right but at the same time putting whole communities under the poverty line.
Or it can protect those communities and keep quiet. Which is the right answer? Which is morally correct?
Also please tell me how many non American corporations, which have big operations in the US have criticised American Human Rights abuses such as Guantanamo Bay. It would be easier in America because they have a free press and a free judicial system to protect them.
As someone who lives in Fiji, and I am not a supporter of the current regime, I hope Fiji Water don’t speak out and keep people in jobs and communities alive. For myself I have made the same decision as Fiji Water. I do not denounce the regime, because I don’t want to go the army camp, I want to keep my job, I want to support my family and educate my children.
One other criticism you make is about the tax situation. Fiji Water had a tax free status; I think it was in the papers last year that it ended. But the really important thing is that that tax incentive has created a brand new industry with about 10 water bottlers, thousands of new jobs (typically in rural areas) and water is one of the country’s biggest exports. Now if say the State of California gave a tax break to one company in a new industry and 10 years later there were 10 competing companies and it was the biggest export of California, I think everyone would be congratulating themselves on a job well done.
Anna, please come back to Fiji, do some real research and I am sure you won’t come to the same conclusions. But if you do then fair enough but have the guts to speak out in Fiji and not from the comfort of Mother Jones’s office, and then you can perhaps understand the decisions that individuals and companies make and why they make them.
Re: What Do you Expect?
Hi Anonymous: First, I'm sorry that you were unable to sign your name to your thoughtful remarks for the obvious reasons that you describe in quite harrowing detail. But it's precisely because I can't and you can't say these things in public in Fiji that I'm saying them in America - that's the point. I literally heard people say, while I was in your country, "tell the world what's happening in Fiji." I spoke to too many Fijians who were afraid to tell me their names or even speak out loud about the government on the streets of downtown Suva to not write about it now that, as you point out, I have the freedom to do so in America.
Certainly, I don't think or hope that any outcome for Fiji Water should involve hurting the local Fijians who have come to depend on the company for employment or education. In fact, my piece argues the contrary, that the company could have given the country back more had it not funnelled money and assets to places like the Caymans and Luxembourg.
The company's claim to, as Rob Six wrote in his reply to Mother Jones, "bring clean water to 100 communities in Fiji this year," cost the company just $150,000 last year (and the actual goal is to do this in two years, not one, and Fiji Water is one of a number of Fijian businesses funding this project). The company gave $100,000 in 2007 to the trust fund that covers the villages around its bottling plant. Meanwhile, the Resnicks made a $55 million donation to the Los Angeles County Museum of Art last fall. So it's hard to swallow the company's claim that they're giving Fiji all they've got, especially in a time of crisis in Fiji.
I would question one thing you wrote, though. "No one in Fiji will hear about it because we have censorship. So what is the point?" you ask. But you heard about my story and you're in Fiji, right? As evidenced by your comments and conversations with friends in Fiji, many Fijians have already become aware of the story, and the company’s response, through the internet.
Bottled water
Bottled water never was, is not, and never will be a "green", ecologic product. You can produce it the way you want, it will never be "green".
Bottled water is an industrial absurdity, nobody needs bottled water.
Pretending that a brand of bottled water is a "green business" is showing deep ignorance.
ther green-ness of bottled water
Christian, anyone who has travelled anywhere outside the United States and/or Canada knows that bottled water is an essential element in hydration. U.S. Travelers in Asia, Africa, India and even Europe depend on bottled water exclusively. There is no drinkable "tap water" in many places. In America, many people, such as folks who prefer organic foods, consider spring water from a deep aquifer to be more natural than heavily processed and chlorinated municipal water. Or they reach for purified water which has all those chemicals removed with up to six levels of disinfection. Simple water -- back to the basics -- and always very, very green, made more so with thoughtful, methodical recycling of the containers. Or, if you prefer, get a water cooler with a 5-gallon cooler which can be re-used by to 50 times before it is shredded and made into a new cooler. There are very green solutions to drinking healthy, convenient bottled water. If you simply prefer tap in all cases, that's fine...but don't try it outside the United States.
TomLauria@IBWA
Rest of the world
I know it's hard for a us-citizen to imagine, but there are also human beings who don't live in the US, and I'm one of them !
In Europe, you can drink tap water, and elsewhere also. Or well water. Or see water, river water. Corporate fearmongering and the fact that the unarmed-to-teeth us-citizen is a bad traveller makes you think bottled water is needed.
Bottled water is an absurdity !
Water to the people?
tagged as:- solution
I would be much more satisfied when I drink a bottle of Fiji if I knew the Resnick's were distributing free bottled water to the people of Fiji. Seems the profits they make from their product would dwarf the cost of that effort and make life a lot healthier for Fijans.
The point is Fiji Water isn't some helpless victim
The rebuttals here are absurd. Fiji Water is some helpless pansy, stuck in the middle? A serious moral quandary between their aching desire to do right by standing up to the monstrous bully, and their conflicting need to play it safe and protect their local charges?
The POINT OF THE ORIGINAL EXPOSE was that when the author was captured by the Fiji military, interrogated, threatened with rape and worse - IT WAS IN DEFENSE OF FIJI WATER.
She explicitly states that the smug official finally got around to his real interest: finding out if she was there to report bad things about Fiji Water, or if she was some kind of industrial spy or worse; if she was in any way a threat to Fiji Water.
Fiji Water's problem isn't that they are a capitalist company struggling with "why should we" morality. Fiji's problem is that this being done FOR them. This is being done FOR FIJI WATER. The junta may 'just' be over-zealously defending a chief export - but as the chief export, it gives Fiji Water total control over the situation. They said it themselves - they don't stay silent because there are guns at their heads - they stay silent because it doesn't 'affect' them. We've all read that quote here.
If we are really to believe that Fiji Water is attempting to protect the local work-force, it would go a long way if Fiji Water pretended that what affects the Fijian affects Fiji Water. But that's not the case, is it. What is happening is that the junta is THERE to create a warm safe womb for this corporation, and Fiji Water couldn't even begin to explain to their shareholders why on Earth they would want to change such a capitalistic paradise.
Fiji Water will be shut down if they speak out? No such thing will happen. Everyone and their grandmother knows that these waters - it's been said to death here as well - all sell based on fad. Fiji Water, specifically, is 'it'. Even what passes for military-junta-intelligence would understand that you can't just slap a new label and name on the bottle and keep the checks rolling in. So long as that water is being sipped by the Obamas, Fiji Water can write their ticket there - and in fact, I'm saying they are. I'm saying this junta is being supported, not just tolerated, by Fiji Water. People don't round up journalists for free. Even juntas have stuff to do, people to see, money to make, and but a few hours to do it all.
I understand the problem, I'm not hard-hearted; if a group of foaming zealots took to the streets and started harassing anyone and everyone who might be a threat to ME, I'd be pretty tickled. If they went so far as to capture, intimidate, torture, and kill people, any people, all people who might even harbor ill thoughts about me, that would just be terribly flattering, really something. Of course, no one does this for me, and I'd like to think I'd turn the favor down.
Fiji Water, this is being done FOR YOU. It's YOUR NAME the maniacs mention when they scare women in locked rooms. I don't believe a single word you write anymore, and I certainly don't believe some shill who claims to be a resident of Fiji stating that you really just have your hands tired behind your backs.
I also don't think that the $2-3 million to charity you mentioned in your response in any way makes up for the $30 million or so you would have paid that country in taxes. It's not that I want you to pay a despot - it's that if you got the break, and you have the chance to improve dire situations when you are doing so god damned well, then for humanity's sake give $30 million. Good lord, can you imagine if we were given the opportunity to either pay taxes to the government or to give it directly to needy families and projects? For that level of greed alone this would all be a terrible shame, but to come here where serious people read, and try to push this crap about hands being tied behind backs -
I want you to know that it costs me only about ten bucks for a ream of white paper - I can have hundreds of fliers designed and distributed in hours. And this is one of those morality issues Americans love, where they don't have to do anything except buy or not buy. This won't even require a rally. I'll just plop down a stack of fliers at every Whole Foods and we'll see how this feels in a month.
you go too far
"The POINT OF THE ORIGINAL EXPOSE was that when the author was captured by the Fiji military, interrogated, threatened with rape and worse - IT WAS IN DEFENSE OF FIJI WATER."
if that's what you took out of it then it only affirms my belief that this "expose" was a completely one-sided shock-and-awe strategy piece.
it is never a pleasant thing to be arrested in any country, but please do not paint ms. lenzer as an unbiased journalist -she went to fiji looking to muckrake- and do not paint fiji as afghanistan.
i am a resident of fiji and although i also disagree with many of the tactics of the current government and will not defend them, i must say that the link between fiji water and the government is a very flimsy one. had she been writing any journalistic piece that mentioned anything about the current government from an internet cafe she would be risking arrest, particularly since the emergency order in april. the fact that they mentioned fiji water is only because she must have written about it in her emails.
the long and short of it is, as a journalist, her chances of being arrested were high, no matter what she was writing about.
finally, in the US i've had the misfortune of being pulled over where police don't receive the same sensitivity training as they aparently do in your state, for no reason other than my skin color, and I have experienced the exact kind of intimidation interrogation experienced by the brave reporter. perhaps next time i'll alert mother jones and write a shocking expose about that experience. we'll see if that gets published. hmmm... it probably won't since there's no stylish brand name to tarnish. now THAT makes a good story.
Brand Fiji
While countless American companies do business with or in repressive countries like China, I don't see the parallel to Fiji. Those companies don't trademark the name "China" and merge their brands with that of the entire country. Fiji Water isn't just "in business in Fiji," as Rob Six puts it. The company's business IS Fiji.
As Rob Six himself told me last year, "we basically market Fiji with the product." And as I quote Fiji Water's founder in the piece, the bottle is meant to be a "little ambassador" for the islands. Fiji Water posters all over the country read "We Are Fiji." That's a little different than the millions of untraceable products that flow out of China that aren't backed up by a similar multimillion dollar nation branding campaign. As Sam the Cooking Guy puts it in a video on Fiji Water's website, "When you think of Fiji, what's the first product you think of?" http://www.fijiwater.com/Newsstand.aspx
To say nothing of the fact that China has a population of more than a billion people while Fiji's is the size of San Jose, California—meaning a single company’s role is significantly larger by comparison.
My piece calls Fiji Water a "major source of global recognition and legitimacy" for Fiji's government. I didn't say that the company is actively promoting the junta. Rob Six put it to me this way last year: Fiji Water is "one of the few industries that the government has right now that's growing and it's an export they're able to get off the island and around the world. So it's been a really good thing for the government."
Over the years, the Fijian government has referred countless times to "Brand Fiji," usually in the same breath as it thanked Fiji Water for helping to create that brand. As the chairman of the Fiji Visitors Bureau put it last fall while discussing his work doing "branding or destinational marketing" for the country: "A superb example of branding is the Fiji Water advert - Visit the Source."
Fiji is now in a state of martial law; the question for Fiji Water is, how will it respond to this development in a way that matches the high standards it has set for itself?
Anna makes good points....
There are a lot of great points in this conversation. Many people have rightly questioned the assumption that FIJI water has anything *directly* to do with the Fiji government. If we were talking about Citgo, for example, the relationship with a dodgy government would be much more clear.
But Anna's latest point is really about the way FIJI brands itself, and face it, FIJI is a brand - a very well marketed brand - who wants you to feel as though you're having a paradisaical experience while drinking it based on your perceptions of the faraway magical land of Fiji.
There's nothing wrong with selling fantasy, but when someone challenges you on the reality it makes sense to do better than deny. I'm sure there are a lot of good people behind FIJI water and as I mentioned above, I look forward to hearing a well articulated reaction once there's time to process the blogosphere/twitterverse which seems to be aflame lately with this story.
A tweak of my previous comment
I may have been "painting with too broad a brush" the other day when I implied all 5-gallon HOD containers (water cooler bottles) were recycled into new cooler bottles. They are indeed recycled since polycarbonate plastic is valuable material. But all of them are not necessarily reformed into new HOD bottles. There is world of carpeting, woven, weather-proof materials and other products that also draw from recycled material. The bottled water industry strongly supports re-use even as we work hard to light-weight our products.
TomLauria@IBWA
The "liberal" Resnicks
Might want to do some more research on Stewart and Lynda Resnick, especially Paramount Farms and Paramount Citrus near Bakersfield, CA. I think they're anything but liberal. Here is some homework from the Mike Taugher of the Contra Costa Times. They might have been liberals once, but like so many from those days, they are now corporatists.
Pumping water and cash from Delta
Contra Costa Times – 5/23/09
By Mike Taugher
As the West Coast's largest estuary plunged to the brink of collapse from 2000 to 2007, state water officials pumped unprecedented amounts of water out of the Delta only to effectively buy some of it back at taxpayer expense for a failed environmental protection plan, a MediaNews investigation has found.
The "environmental water account" set up in 2000 to improve the Delta ecosystem spent nearly $200 million mostly to benefit water users while also creating a cash stream for private landowners and water agencies in the Bakersfield area.
Financed with taxpayer-backed environment and water bonds, the program spent most of its money in Kern County, a largely agricultural region at the southern end of the San Joaquin Valley. There, water was purchased from the state and then traded back to the account for a higher price. The proceeds were used to fund an employee retirement plan, buy land and groundwater storage facilities and pay miscellaneous costs to keep water bills low, documents and interviews show.
Revenues from those sales also might have helped finance a lawsuit against the Department of Water Resources, the same agency that wrote the checks, documents show.
No one appears to have benefitted more than companies owned or controlled by Stewart Resnick, a Beverly Hills billionaire, philanthropist and major political donor whose companies, including Paramount Farms, own more than 115,000 acres in Kern County.
Resnick's water and farm companies collected about 20 cents of every dollar spent by the program.
Those companies sold $30.6 million of water to the state program, participated as a partner in an additional $16 million in sales and received an additional $3.8 million in checks and credits for sales through public water agencies, documents show.
"For a program that was supposed to benefit the environment, it apparently did two things — it didn't benefit the environment and it appears to have enriched private individuals using public money," said Jonas Minton, a water policy adviser to the Planning and Conservation League, a California environmental advocacy group.
Representatives of Resnick's farm and water companies did not respond to repeated requests for interviews. A woman who answered the phone at the Resnick's holding company last week said, "We don't talk to the press. It's company policy." She transferred the call to a company official who did not respond for an interview request.
The state Department of Water Resources also declined to comment for this story.
A paper accounting thing
The idea behind the environmental water account was to protect the Delta ecosystem without taking water away from people, farms and agencies that held growing expectations — and contracts — for water. By setting aside water that could supplement flows from the Delta, biologists would be able to slow Delta pumps at sensitive times, thereby protecting imperiled fish such as Delta smelt.
The water account was meant to enhance existing environmental protections and protect water users from the possibility that regulators might force them to give up more water to protect fish.
Despite good intentions, however, the program lacked the resources to provide the environmental benefits it promised. Traditional users got their water, but the environment suffered. Delta smelt dropped to levels near extinction. Even the backbone of the state's commercial salmon industry, Sacramento River fall-run chinook salmon, broke under the combined strain of ocean fluctuations and a variety of Delta-related problems, possibly including water management. That salmon fishery, which had never before been closed, is now off-limits to anglers for the second consecutive year, leaving supermarkets temporarily devoid of wild California salmon.
The way it was supposed to work was novel. If fish were in danger of being sucked into massive Delta pumping stations, for example, biologists could invoke the account to slow the pumps down. Then, contractors who would otherwise be deprived of water from the slowdown would be made whole with water from the account.
In order to provide that replacement water to contractors, the water account needed water stored south of Delta pumps. The underground water storage facilities in Kern County's aquifers and ancient river formations proved to be its most important source.
But the location at the southern end of the San Joaquin Valley was not ideal. It made more sense to store the water closer to the Delta, where distribution would be easier to a wider variety of places.
So the water in Kern County was "exchanged" for Delta water that was being pumped at record high — and environmentally damaging — rates. The Delta water was then deposited in the environmental water account at San Luis Reservoir near Gilroy.
The exchange legally moved the water that was stored underground in Kern County to San Luis, but the water was still there. To complete the trade, then, the underground water had to be treated as if it were being delivered from the Delta.
Sometimes, Kern County water agencies retrieved the "Delta" water from underground for irrigation, but in most cases, the state was delivering so much water they did not need to.
Instead, most of the time all they had to do was simply forego storing the excess Delta water and pocket the difference between the low rates they paid to the state and the higher market rates they collected from the sale to the water account.
"I wouldn't pump that water to sell the (environmental water account)," said Dennis Atkinson, general manager of the Tejon Castaic Water District, which sold about $2 million worth of water to the account. "How are you going to make any money? ... It's a paper accounting thing. We never turned on a pump."
The price of water
The cost to taxpayers for Kern County water averaged $196 per acre-foot. The price Kern County paid for Delta water varied, but in 2007, the last year the environmental water account was operating, Kern County water users paid an average of $86 for Delta water. Some of that water was purchased for as little as $28 from a discount program.
The environmental water account was administered by the state Department of Water Resources, which also operates the state-owned pumps near Tracy. It bought most of its water from the Kern County Water Agency, whose general manager insisted the prices charged to taxpayers were fair and necessary to offset the cost of buying, storing and managing the water.
"The prices were in line with what we felt were the appropriate costs," said general manager James Beck.
Still, Beck acknowledged, there was nothing in contracts to prevent sellers from making money.
Of course, selling reserves can be risky, and Beck said market prices this year are $350 per acre-foot or more. Given this year's water shortages, he said that if Kern County landowners could go back in time and undo those sales, they would "in a heartbeat."
To Atkinson, of the Tejon-Castaic Water District, it made sense for water districts to reap a return on the sales because water contractors have been paying for the state's dams, pumps and canals since the 1960s, while the demand that more Delta water be dedicated to the environment is more recent.
"These guys have showed up lately and want something someone else has," Atkinson said. "Since they don't have infrastructure, they have to get it from the people who made the investment."
The vast majority of the financing for the nearly $200 million program came from state environment and water bonds that will be repaid with interest over the coming years.
Of that total, about 70 percent was used to buy water from entities in Kern County.
And of the Kern County sales, the $30.6 million sold directly by Resnick's Westside Mutual Water Company was more than twice the sales of any other entity, records show.
Open spigot
The environmental water account's effectiveness was hampered by the fact it was perpetually short of the 380,000 acre-feet a year envisioned when it was set up. In addition, a 2002 court decision favorable to water users reduced a separate source of environmental water, a cut that had to be made up by the environmental account, according to a 2005 report by the Environmental Defense Fund.
Also in 2005, three years into the fish collapse but the first year scientists could be sure that what they were seeing was a statistically valid plunge, the Contra Costa Times detailed how biologists worried about Delta smelt near the pumps were unable to get water managers to fully accept recommendations to slow the pumps because of concerns about driving the environmental water account into debt.
A study published last fall in the scientific journal Environmental Management concluded the account improved the reliability of water supplies for Delta water users but it was unclear whether it provided any meaningful environmental benefit.
Meanwhile, while the water account was meant to offset the environmental damage done by pumping water out of the Delta, it was being relied upon during a period when the state Department of Water Resources was ramping Delta water deliveries up to record levels. The environmental water account went into effect in 2000, and the five highest water deliveries from the Delta were 2000, 2003, 2004, 2005 and 2006, years in which, along with 2007, state water officials also sold large volumes of discount water that Kern County agencies would buy in 2007 for $28 per acre-foot.
The sharp decline in fish populations began around the same time, starting in about 2002. And while there are likely numerous factors that caused the collapse, most scientists studying the problem believe pumping patterns contributed.
Water officials have argued that the increase in discount water deliveries through a program known as Article 21 made no difference, since the price of water has no biological effect and because the amount of water pumped annually was below the maximum authorized by the U.S. Fish and Wildlife Service.
But regulators disagree.
A permit from the Fish and Wildlife Service, first issued in 2004, contained restrictions that were supposed to protect Delta smelt from going extinct due to water pumping. It was issued based on regulators' understanding that the use of Article 21 would be much less than it turned out to be.
In a 400-page analysis accompanying a replacement permit issued in December, the service's biologists noted that the Article 21 program was used far more extensively than they had been told when they issued the 2004 permit.
And that, in turn, helped drive up overall pumping rates from the Delta, which regulators tied to the environmental decline.
A coalition points elsewhere
Most of the water sold through the Kern County Water Agency originated with about a dozen smaller public water district "member units" and a handful of private interests who previously stored water, mostly from the Delta, in underground reservoirs.
Several of those entities are members of the Coalition for a Sustainable Delta, a group that banded together to fight back against pumping restrictions imposed in late 2007 by courts and regulators.
The coalition has filed three lawsuits and threatened to file several more to shift blame away from water pumping's role in the Delta's collapse. The group contends other environmental threats are also to blame for the Delta's demise, including housing development in Delta floodplains, pesticide use, dredging, power plants, sportfishing and pollution from mothballed ships near Benicia.
The Coalition for a Sustainable Delta's phone number is the same as Paramount Farms, and of the four coalition officers listed on tax documents, three are Resnick employees: William Phillimore, chief financial officer and executive vice president for Westside Mutual and Paramount Farming; Scott Hamilton, resource planning manager for Paramount Farming; and Craig B. Cooper, chief legal officer for Roll International, Resnick's holding company.
A spokesman for the coalition said that although it has an employee working out of the Paramount Farms office, the group is governed by dues paying members and not Resnick. He attributed the heavy presence of Resnick's companies on the group's tax returns to issues associated with getting the new coalition up and running.
"It's an ad hoc coalition. You have to organize that way," said spokesman Michael Boccadoro.#
Lewis Black Says it All...
Great comments this week. I though I'd mark friday with a pretty hilarious Lewis Black clip:
Warning, saucy language.
http://www.youtube.com/watch?v=yNGWn-aWn5g&fmt=18
I will refer to Fiji Water
I will refer to Fiji Water by the name of their parent company Natural Waters of Viti (NWV).
Two years ago, I emailed Mother Jones and asked them to take a closer look at NWV. Whether that email had any impact, I can't be sure of, but I'm glad to see this story on the cover. I am saddened to see an image of a tank on the cover--our military does not have tanks.
First, let me commend the author for doing the appropriate research into the Resnicks. It does not surprise me that people responsible for the degradation of water quality in California have found their way to Fiji. Fiji invites these kind of rapacious capitalists because they know they are safe to do business with no one watching over them.
It is absolutely absurd to equate the military regime in Fiji with NWV. If anything, NWV offered the current military regime its most visible and publicized defeat. When the finance minister called for an examination of NWV's accounting to establish a more suitable tax-rate, NWV used the local media to launch a campaign to confront the govt. They won and the fallout resulted in the sacking of the minister who had called for Fiji receiving its fair share for the natural bounty that NWV exports to the world.
During that episode, on the front cover of the national daily was a picture of an Indian and Fijian man sitting idle because of the 'shutdown' that government action against NWV had required. Fijians and Indians are rarely pictured together in such a context that could imply a shared destiny. That is the how the segregation in our society is enforced by the media and 19th century colonial ideas about race still color public discussion today.
Ms. Lenzer's account of being detained by the Police and her subsequent rescue by the American embassy is like a scene out of an old episode of the A-Team. Our protagonist is confronted by nasty third-world officials, only to be rescued by gringos who show up in the nick of time. But, where the A-Team eventually realizes that the gringos are also on the payroll of the bad guys, Ms. Lenzer is quite clueless. Who does she think shills for NWV's interests?
To me, what was more worthy of examination is how the US Govt. continues to lobby for these companies in small parts of the world where companies can operate as they please.
NWV, your foundation, complete with former Peace Corps volunteer is a sham! Pay the people of Fiji a fair rate for the natural wealth you are taking. You may claim you are helping 75 schools, but the reality is you are stealing from 750 schools.
I have some other things I wanted to add about the military regime, media, the church and racism in Fiji. I will save them for another time as I don't want to drag this post out too long.
Not happy with Fiji's owners
Hello, i would just like to say that recently i tracked down and e mailed co-owner of Fiji water Lynda Resnick, with my concerns on how she is taking advantage of this less fortunate culture for personal gain. Now i know alot of people only see the good things the Resnick's have done but i cannot be thankful for any of it knowing that the funds have come from a very corrupt and immoral business! when i expressed myself Lynda was quick to respond saying that she was in other words no happy with me because i was believing "baseless journalists" and that she would be having Jenna from Fiji water answer my questions. I then responded to her wondering if this is her company then why could she not defend it? or is she just not involved enough to know exactly what is going on in her company or Fiji itself? bottom line is the facts are the facts and this country is often times faced with a shortage of water and lots of diseases duet to the lack of water and all Fiji water is concerned with is using these people to bottle their water for Americans to enjoy and to put money in their own pocket and i find it absolutely disgusting and am ashamed these people are from my country!
Inside look at Fiji Water and Gold Mining - New documentary film
As a former U.S. Peace Corps volunteer in Fiji, I was impressed by the detailed research presented in Anna Lenzer’s recent article and excited to hear about your coverage of the important issues surrounding Fiji Water’s operations. I’ve been personally researching Fiji Water’s practices since early 2007, when, during a graduate research study on the environmental risks of mining at the nearby Vatukoula Gold Mine, I stumbled upon an open dump site that was being used by Fiji Water to discard and burn their industrial wastes. We witnessed and filmed reels of Fiji Water labels, piles of the familiar square plastic bottles, and mounds of the industrial plastic pellets used to create the bottles smoldering at the open dump site. This practice certainly isn’t advertised at the “fijigreen” website. In an official response from Rob Six, Fiji Water’s Corporate Communications contact on August 5, 2008, the company admitted to disposing of all general waste from the plant in the Vatukoula dump site. However, they further explained that this practice is currently being phased out and now bottles, labels, and label backings are all sent for recycling.
Vatukoula is a remote and little known community that has been severely impacted by the mining industry, which has been almost totally unregulated environmentally for over 70 years. Despite the community’s close proximity to the Fiji Water plant, thousands of Vatukoula residents do not have access to clean drinking water. Most residents have no choice but to drink untreated water from nearby Nasivi River, where mining wastes are routinely discharged. In addition, the Vatukoula community has elevated asthma rates due to decades of sulfur dioxide emissions from the mine.
Even if Fiji Water goes “carbon negative” by reducing a portion of their carbon emissions and offsetting the rest, how can a company “offset” the damage to human health and the environment by years of dumping and burning of industrial wastes? Despite Fiji Water’s green image, the company does not publish an annual sustainability report, a practice that has become increasingly popular with some of the world’s largest brands. Without accurate reporting on environment and social performance, consumers will not have the information they need to make informed decisions about the products they purchase. We recently finished production of a documentary film about the mining and bottled water industries in Fiji, including footage of the Vatukoula dump site and interviews with local Fijian residents. We are currently looking for a distributor to bring our film to a wider audience. Details are available at www.rockofgoldfilm.com, or by contacting me at mary.ackley@gmail.com.
I agree with what Nick Aster
I agree with what Nick Aster says in regards to the Fiji Water company not being set up with any social or environmental concern. I think they set up with fashion and price in mind. It seems like the company set out to make a product that looked alluring and could be sold more expensively than a norma bottle of water. Whether the company legitimizes a dictatorship, I don't know. I think that it's stupid to pay more for a name and I think what they're doing is wrong. However, I think that if the company tried to change and become more eco-friendly they would not have as much of a problem.
Evaporating seawater...
....yields a fairly pure, drinkable product. Doesn't cost much, either. Read about it online:
Solar stills
http://en.wikipedia.org/wiki/Solar_still
http://www.solaqua.com/solstilbas.html
When you can do for yourself, you don't need help from anyone, corporate or government...it's just when thugs and mobsters have decided that they'll run the show that regular people have problems...
Klaatu marachas necktie
FIJI water represent the
tagged as:- solution
FIJI water represent the present economy. it's nearly impossible to grow big without uing and exploiting resources around you. They do a lot of good stuff, like donating to various environmental and helping organizations, but this has a price. The whole subject is just too big and complex to say if they are good or bad. In my opinion it's impossible to do only good. One can argue back and forth whether they are a horrible company without moral, but they still do good things. If they're only doing it for a positive image and to sell more is very likely, but that's how it works
Fiji Consumers
After reading this article and other related ones such as “Fiji Water: Spin the Bottle” written by Anna Lenzer, the thing that shocked me the most wasn’t really the company’s cynical usage of the term “green” to promote their product, but the power and impact that consumerism has on the issue. Yes all the things that are happening in Fiji right now are horrible, and yes the instability of their government is to be blamed, BUT here the ones that are to be blamed the most are the consumers!! The reason the company is making so much money is because people buy their product; nobody is forcing anyone to buy Fiji water. Someone here left a comment saying that when traveling abroad to places such as Africa, bottled water is essential because there is no such thing as “tap water”. That is true, bottled water might be essential, but it doesn’t have to be Fiji water… has it? Another thing that I got out of this whole issue is that most people aren’t conscious of where their products are really coming from. People are misled by advertisement. If you considered yourself an environmentalist or even someone who at some level cares about the problems our planet is facing, then before buying a product like Fiji water you should research where it is really coming from because if you are willing to spend $4 in such a “simple necessity” as water, then you must have the time to know where it is coming from.
Drink imported water to fight climate change?
I personally have never been a bottled water drinker mostly because I could never fully comprehend why I, or anyone else for that matter, would spend money on such a ridiculous priced commodity. To me, this article represents the immense amount of effort put into cold-hearted lies in marketing and media today. FIJI's marketing techniques aren't really surprising or exciting, this article only brings forth an issue with in consumerism that has gone overlooked. The recent "buy green" craze is obviously a contradiction and this piece only exemplifies material that has been dangling in front of our noses for quite some time now. I see it as a lesson to spend wisely.
sf
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HI
tagged as:- solution
- result
عشقان
منتدى عشقان
بطاقات ,
كروت ,
بطاقات فلاش
مقياس الحب ,
مقدار الحب
العاب بنات ,
العاب صبايا ,
العاب بنوتات
طبخات ,
أكلات ,
طبخ ,
مطبخ ,
مطعم
عالم حوا ,
حواء ,
عالم المرأة ,
عالم الجنس اللطيف
نكت ,
طرائف ,
مزح .
ضحك ,
مضحك
الطب ,
العلاج ,
المعالج
قروب ,
مجموعة بريدية ,
جروب ,
كروب ,
كركور
دليل مواقع ,
اشهار مواقع , اضف موقعك
افلام -
ثيمات ,
تطبيقات الجيل الثالث
مسجات ,
رسائل , رسالة نصية ,
رسالة مكتوبة
توبيكات ,
لون ماسنجرك , لون التوبيك
رسائل وسائط ,
رسالة مصورة , رسائل
MMS
اخبار ,
جرائد ,
مجلات ,
صحف , وكالة اخبار
ابراج ,
عالم الفلك
ابتسامات ,
سمايلات ,
رموز للماسنجر
زواج ,
الحياة الزوجية ,
ابحث عن زوجة , ممارسة الجنس
برامجج
الثقافة
الجنسية
العاب فلاش
مكتبة الجوال
اليوم الوطني
تردد القنوات ,
تردد الدش ,
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ملف القنوات ,
تردد الستالايات
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