Last May, a group of movie stars gathered at a schoolyard garden in Venice, California to raise money for the Environmental Media Association, a prominent Hollywood green group that supports organic gardens at public schools. Among the publicity photos snapped that day was a product-placement shot of Rosario Dawson planting vegetables alongside a sack of Kellogg Amend, an "organic" soil supplement sold by Kellogg Garden Products, one of EMA's corporate sponsors. "This was one of those unfortunate weird things," says EMA president Debbie Levin, who hadn't known anything about Amend before the shoot. Amend, she later learned, is not approved for organic farming because it's made from municipal sewage sludge.
Levin isn't the only urban gardener who has gotten cozier than she might have liked with other people's poo. The list of ingredients on Amend's packaging avoids the terms "sewage sludge" and "biosolids" (the sewage industry's preferred term) in favor of the more vague "compost." But there's no doubt that Kellogg's "compost" comes from sludge, says John Stauber, a consultant for the Wisconsin-based Food Rights Network, who traced Amend's origins to a Southern California sludge treatment plant. He equates the discovery to "finding out that the giant gorgeous Alpine mountain that you've been living next to is a heap of toxic waste." (Kellogg Garden Products did not return a call from Mother Jones).
Poop may be the least of the problems with biosolids; sludge's dirty secret is that it can contain anything that goes down the drain—from Prozac flushed down toilets to motor oil hosed from factory floors.
Stauber, who who first exposed the hyping of sludge in the 1995 book Toxic Sludge is Good For You!, sees Amend and similar products as examples of greenwashing gone wild. The USDA doesn't regulate which fertilizers can be labeled as "organic," allowing anyone to use the term (though it bans the use of sludge in organic agriculture). And the nonprofit U.S. Composting Council sees no problem in using its green image for the Orwellian rebranding of sludge. Biosolids companies sit on its board of directors and are sponsoring its upcoming Composting Week.
So what to do if you're a home gardener who wants compost without the sewage? Try checking the website of the Organic Materials Review Institute, which vets agricultural products used by certified organic farmers. That's the preferred approach of Levin, who stresses that no Kellogg Amend was ever actually applied to EMA's gardens (though one school may have inadvertently ordered a different sludge-based product). "Everything was according to what we asked for," she says. "We use the organic stuff."