Ringling Bros. Announces It’s Finally Ending Elephant Acts

Yanina Manolova/AP

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


On Thursday, Ringling Bros. and Barnum & Bailey said it will end the use of elephant acts by 2018—a move that follows decades of mounting criticism and public concern over the show’s abusive treatment of the animals. Ringling’s parent company, Feld Entertainment, cited a “mood shift” experienced by circus-goers who have grown “uncomfortable with us touring with elephants” for the decision.

President Kenneth Feld also said local legislation barring certain circus practices, such as the use of bullhooks, made it increasingly difficult for the company to continue including elephants in its performances. “This decision was not easy, but it is in the best interest of our company, our elephants and our customers,” he said in a statement.

In 2011, Mother Jones published an explosive, yearlong investigation looking into Ringling’s treatment of elephants, including the regular employment of electric shocks and whippings to control them:

Several of the beatings targeted Nicole, a twentysomething elephant named after Kenneth Feld’s eldest daughter. Sweet-natured but clumsy, Nicole would frequently miss her cues to climb atop a tub and place her feet on the elephant next to her, Stechcon said in his videotaped statement. “I always rooted for her, ‘Come on, Nicole, get up,'” he said. “But we left the show, brought the animals back to their area, and…we took the headpieces off, and as I was hanging them up, I heard the most horrible noise, just whack, whack, whack. I mean, really hard. It’s hard to describe the noise. Like a baseball bat or something striking something not—not soft, and not hard…I turned around to look, and this guy was hitting her so fast and so hard [with the ankus], and sometimes he would take both hands and just really knock her, and he was just doing that. And I was, like, I couldn’t believe it.”

The investigation also exposed that Feld Entertainment had spent millions of dollars on PR campaigns to hide such abuse from the public and fend off lawsuits:

It was part of a multimillion-dollar spy operation run out of Feld headquarters to thwart and besmirch animal rights groups and others on the company’s enemies list, according to a stunning Salon piece by Jeff Stein. Feld had even hired Clair George—the CIA’s head of covert operations under President Reagan until his conviction for perjury in the Iran-Contra scandal. (George, who died in August, received a pardon from President George H.W. Bush.)

Thursday’s announcement to phase out the elephants, which have been a staple for the Ringling brand for more than a century, has been met with praise from animal rights activists. Feld Entertainment said the elephants will be transitioned to the company’s elephant conservation center in Florida.

For more, read our in-depth investigation here.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate