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Global Warming...Are You Ready?

Diesel shoppers surely are. I can't believe I missed this. Diesel's new ad campaign for their Spring/Summer '07 collection, is out, and my oh my, just wait until you see what they have in store. The campaign is based on the premise of whether or not you (their client) are ready (Read: Do you have the right clothing and accessories?) for the hot temps of global warming. Yes, this is for real. There is even a video which warns of the dangers associated with a warming climate, but urges fashion lovers not to distress, and instead take action (of course, in the form of bolstering your wardrobe with warm-weather essentials). You really have to see it for yourself.






Comments

Wonder if they have anything we can wear that will help us find fresh water and grow crops once the fresh water table is depeleted, an already occuring, predicted result of global warming.

I guess this is the new philosophy coming from the big companies. What about air pollution? Will they advise us to wear fashionable gas masks? That's why we cannot trust them. They are not part of the solution, but part of the problem. I wonder why they do not seem to care. Are they already planning to sell us clean oxygen?

Posted by: Jaime Galarza on 03/04/07 at 6:35 AM  Respond

come on!!!!!!!!!!!

Posted by: helen Mendoza on 03/04/07 at 10:59 AM  Respond

Pretty tasteless advertsing.

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