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Cindy Crawford Is Your Eco-Everywoman
Cindy Crawford—remember her? From the 1990s?—is back. But she's not modeling or acting: she's pimping PUR water in Vanity Fair's blog. This "working mom" is, she says, "changing world by changing her lifestyle. Think of me as your eco-everywoman." Fair enough. We should all try to unplug our appliances when not in use and recycle our plastic bottles.
Just a few paragraphs later, this "eco-everywoman" begins a rather heavy-handed, PR-ish thread about how she had an epiphany when she realized "I loved the taste of water after it had been through a PUR filter." Turns out Crawford is now designing a re-usable aluminum water bottle with PUR for a campaign called "Thirsty for Change." It launches next month, and Crawford wants us all to check in on her future blog posts and "wish me luck!" Once again, Vanity Fair's green coverage is heavy on the celebrities, light on the cause celebre.
Photo from VanityFair.com
Comments
If Cindy is going to grab the attention of some more of the currently "unwashed", even if it is for the wrong initial reasons, more power to her.
Some people would just as soon not know they are "eating spinach because it's good for you." Bring on more Eco-Chic!
Cindy Crawford has had no success at anything since the 90s modeling career. Too much freakish plastic surgery has guaranteed her worthless cosmetic line is going nowhere. "Meaningful Beauty"? I thought she was supposed to be such a good marketer and that is one of the worst names. This whole PUR thing is because she is getting PAID to be a spokesperson, so she can pay for even more plastic surgery on what was once a pretty face. Celebrities are really sickening. Like Julia Roberts getting caught with her SUV while she claims to be an environmentalist (she could have at least bought a hybrid SUV like Toyota's Highlander).
The funny thing is, I actually use PUR filters but the thought of Cindy Crawford as their spokesperson, versus say someone like Alicia Silverstone--who really IS an environmentalist (and a natural, uncut beauty on top of it), doesn't give me much faith in the company. What are cheek implants made of? Isn't it silicone? So Cindy Crawford will put silicone in her body with her cheek impants, but wants to drink purified water? Not exactly health conscious or environmentally friendly imho.
Posted by: Cheri on 04/18/08 at 2:11 PM Respond
Where and how do I order the
Pur aluminum water bottle by
Cindy Crawford. She had one on the TV 6/24/08.
Posted by: Carolyn J. Danzig on 06/25/08 at 11:40 AM Respond
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Posted by: Egalitare on 04/17/08 at 4:20 AM Respond