A Glossary of Sustainability
We decode green lingo, from "upcycling" to "LOHAS."
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Yahootriple bottom line (a.k.a. people, planet, profit): accounting that goes beyond revenue to factor in social and environmental costs
feebate: surcharge on wasteful products, plus incentive for alternatives. Example: Starting in 2011, California's Clean Car Discount program will slap up to $2,500 onto the price of gas-guzzlers, and fund cash rewards for fuel-efficient vehicles.
dinosaur wine: petroleum
energy return on investment: the ratio of energy provided to the energy used to produce the fuel. Corn ethanol has an eroi of 1.5:1; sugarcane ethanol's is 8:1.
lohas: Lifestyles of Health and Sustainability; marketing jargon for ecoconscious consumers, an estimated 1 in 5 adult Americans
basic browns: the anti-lohas crowd, now dubbed "apathetics"
light/dark/bright green: Light greens focus on lifestyle changes; dark greens focus on macro policy shifts; bright greens want to overhaul everything.
conspicuous conservation: $109K electric Tesla Roadster; Whole Foods' $50 organic cotton T-shirt. Related: checkbook environmentalism.
practicavore: grows own food to save money
food desert: area devoid of fresh food, flush with liquor stores
walkshed: area conveniently reached on foot from your house
slow design: think slow food
freedom lawn: native plants and grasses
cradle-to-cradle: reuse or recycling of everything used to make a product
upcycling: sewing old T-shirts into area rugs
biomimicry: imitating natural designs to improve efficiency, e.g. finding way to store vaccines without refrigeration by studying how plants hibernate
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Those who think there is man
Those who think there is man made global warming can help protect our environment and prevent climate change through sustainable energy design of office buildings , warehouses and commercial properties. Everyone can compute the lower operating costs of energy efficient green ENERGY STAR® buildings when calculating commercial mortgage payments.
