Obama touring New Jersey after Hurricane Sandy.
This story first appeared in the Guardian.
The invitation to the White House in the spring of 2009 struck Barack Obama's allies in the environmental movement as a big moment: a clear sign that climate change was on his radar and that the president was eager to get to work.
The event was indeed a turning point, but not the one campaigners expected. Instead, it marked a strategic decision by the White House to downplay climate change—avoiding the very word—a decision some campaigners on the guest list say produced the strange absence of climate change from the 2012 campaign, until Hurricane Sandy blew it right back on the political agenda.
The storm—which interrupted campaigning for three of the last eight days of the presidential race—may even prove the decisive factor in the elections, with voters watching how Obama handles Sandy's aftermath. The devastation has already sparked debate about America's present-day vulnerability to climate change.
But back in 2009, the off-the-record event with the White House green team at the old executive office building offered the first chance for the White House to share its plans for getting a climate change law through Congress. Aides handed round a one-page memo of polling data and talking points.
"It was in the context of the financial collapse. With everyone struggling, how do we connect with the public and build political support when everyone's mind was on the very scary economy," said Betsy Taylor, president of Breakthrough Strategies and Solutions, an organization that works with philanthropic and nonprofit clients, who attended the meeting.
The answer was clear: Climate change was not a winning message. Raising the topic would also leave Obama open to attack from industry and conservative groups opposed to intervention in the economy.
"What was communicated in the presentation was: 'This is what you talk about, and don't talk about climate change.'" Taylor said. "I took away an absolutely clear understanding that we should focus on clean energy jobs and the potential of a clean energy economy rather than the threat of climate change."
The message stuck. Subsequent campaigns from the Obama administration and some environmental groups relegated climate change to a second-tier concern. After industry and conservative groups mobilized to attack Obama's policies and climate science in the summer of 2009, the topic was seen as an even greater liability and politically toxic.
There was no mention of climate change during six hours of televised debate. Moderators failed to bring up the question, and Obama and Mitt Romney made no effort to fill in the gaps—even during a long and heated exchange about offshore drilling and coal.
Romney's convention speech reduced climate change to a laughline. Obama defended climate science at the Democratic convention, and he answered a question on climate in an MTV interview last month.
Otherwise, Obama mentioned climate only in passing and in front of safe or rock-solid Democratic audiences, such as fundraisers in San Francisco and New York or events on college campuses. Since Sandy's devastating storm, a number of prominent Democrats like Bill Clinton and Al Gore have talked about climate change, and taken Romney to task on the issue.
Those gathered on March 26, 2009 to hear from key members of Obama's green dream team—Carol Browner, then energy and climate adviser, Nancy Sutley, chair of the Council on Environmental Quality, and Van Jones, then green jobs adviser, believed it would be a pivotal year.
The White House and both houses of Congress were controlled by Democrats, world leaders were due to gather in Copenhagen in December to finalize a global climate change treaty.
But the economy was in meltdown. The White House, after studying polling and focus groups, concluded it was best to frame climate change as an economic opportunity, a chance for job creation and economic growth, rather than an urgent environmental problem.
"My most vivid memory of that meeting is this idea that you can't talk about climate change," said Jessy Tolkan, who at the time was a leader of the climate youth movement, Power Shift. "The real sense at that time was that talking about clean energy jobs, green jobs, was the way we were going to be able to gain momentum and usher in real change. Talking about climate change and global warming was not going to resonate as much."
None of the principal White House officials would talk on the record about the meeting. The White House did not release materials related to the meeting or respond to a request for visitors' records.
But most of the environmental groups were inclined to go along. "When the White House invites you to a meeting and says: 'Here is how we are going to talk about these things', it sends a very clear message," said Erich Pica, president of the US Friends of the Earth Action, who was also at the meeting.
Now with Obama fighting for re-election, and the climate agenda stalled and under constant attack from Republicans and industry, environmental groups acknowledge the go-softly strategy was a mistake.