Why Doesn't Climate Change Get the Attention it Deserves?
Despite the lives lost and damage done, climate change stories still can't get above the fold.
Late last week, in the lobby of a particularly unglamorous downtown San Francisco building, a group of passionate but polite activists met with a bureaucrat who stepped forward to hear what they had to say about the fate of the Earth. The activists wanted to save the world. The particular part of it that might be under their control involved getting the San Francisco Retirement board to divest its half a billion dollars in fossil fuel holdings, one piece of the international divestment movement that arose a year ago.
Sometimes the fate of the Earth boils down to getting one person with modest powers to budge.
The bureaucrat had a hundred reasons why changing course was, well, too much of a change. This public official wanted to operate under ordinary-times rules and the idea that climate change has thrust us into extraordinary times (and that divesting didn't necessarily entail financial loss or even financial risk) was apparently too much to accept.
The mass media aren't exactly helping. Last Saturday, for instance, the New York Times gave its story on the International Panel on Climate Change's six-years-in-the-making report on the catastrophic future that's already here below-the-fold front-page placement, more or less equal to that given a story on the last episode of Breaking Bad. The end of the second paragraph did include this quote: "In short, it threatens our planet, our only home." But the headline ("U.N. Climate Panel Endorses Ceiling on Global Emissions") and the opening paragraph assured you this was dull stuff. Imagine a front page that reported your house was on fire right now, but that some television show was more exciting.
Sometimes I wish media stories were organized in proportion to their impact. Unfortunately, when it comes to climate change, there is not paper enough on this planet to properly scale up a story to the right size. If you gave it the complete front page to suggest its import, you would then have to print the rest of the news at some sort of nanoscale and include an electron microscope for reading ease.
Hold up your hand. It's so big it can block out the sun, though you know that the sun is so much bigger. Now look at the news: in column inches and airtime, a minor controversy or celebrity may loom bigger than the planet. The problem is that, though websites and print media may give us the news, they seldom give us the scale of the news or a real sense of the proportional importance of one thing compared to another. And proportion, scale, is the main news we need right now—maybe always.
As it happens, we're not very good at looking at the biggest things. They may be bigger than we can see, or move more slowly than we have the patience to watch for or remember or piece together, or they may cause impacts that are themselves complex and dispersed and stretch into the future. Scandals are easier. They are on a distinctly human scale, the scale of lust, greed, and violence. We like those, we understand them, we get mired in them, and mostly they mean little or nothing in the long run (or often even in the short run).
A resident in a town on the northwest coast of Japan told me that the black 70-foot-high wave of water coming at him on March 11, 2011, was so huge that, at first, he didn't believe his eyes. It was the great Tohoku tsunami, which killed about 20,000 people. A version of such cognitive dissonance occurred in 1982, when NASA initially rejected measurements of the atmosphere above Antarctica because they indicated such a radical loss of ozone that the computer program just threw out the data.
Some things are so big you don't see them, or you don't want to think about them, or you almost can't think about them. Climate change is one of those things. It's impossible to see the whole, because it's everything. It's not just a seven-story-tall black wave about to engulf your town, it's a complete system thrashing out of control, so that it threatens to become too hot, too cold, too dry, too wet, too wild, too destructive, too erratic for many plants and animals that depend on reliable annual cycles. It affects the entire surface of the Earth and every living thing, from the highest peaks to the depths of the oceans, from one pole to the other, from the tropics to the tundra, likely for millennia—and it's not just coming like that wave, it's already here.
It's not only bigger than everything else, it's bigger than everything else put together. But it's not a sudden event like a massacre or a flood or a fire, even though it includes floods, fires, heat waves, and wild weather. It's an incremental shift over decades, over centuries. It's the definition of the big picture itself, the far-too-big picture. Which is why we have so much news about everything else, or so it seems.
To understand climate change, you need to translate figures into impacts, to think about places you'll never see and times after you're gone. You need to imagine sea level rise and understand its impact, to see the cause-and-effect relations between coal-fired power plants, fossil-fuel emissions, and the fate of the Earth. You need to model data in fairly sophisticated ways. You need to think like a scientist.
Given the demands of the task and the muddle of the mainstream media, it's remarkable that so many people get it, and that they do so despite massive, heavily funded petroleum industry propaganda campaigns is maybe a victory, if not enough of one.
Four months ago, two bombers in Boston murdered three people and injured hundreds in a way spectacularly calculated to attract media attention, and the media obeyed with alacrity. Climate change probably fueled the colossal floods around Boulder, Colorado, that killed seven people in mid-September, but amid the copious coverage, it was barely mentioned in the media. Similarly, in Mexico, 115 people died in unprecedented floods in the Acapulco area (no significant mention of climate change), while floods reportedly are halving Pakistan's economic growth (no significant mention), and 166 bodies were found in the wake of the latest Indian floods (no significant mention).
Climate change is taking hundreds of thousands of lives in Africa every year in complex ways whose causes and effects are difficult to follow. Forest fires, very likely enhanced by climate change, took the lives of 19 firefighters facing Arizona blazes amid record heat waves in July. Again, climate change generally wasn't the headline on that story.
(For the record, climate change is clearly helping to produce many of the bigger, more destructive, more expensive, more frequent disasters of our time, but it is impossible to point to any one of them and say definitely, this one is climate change. It's like trying to say which cancers in a contaminated area were caused by the contamination; you can't, but what you can say is that the overall rise in cancer is connected.)
Not quite a year ago, a climate-change-related hurricane drowned people when superstorm Sandy hit a place that doesn't usually experience major hurricane impact, let alone storm surges that submerge amusement parks, the New York City subway system, and the Jersey shore. In that disaster, 148 people died directly, nearly that many indirectly, losses far greater than from any terrorist incident in this country other than that great anomaly, 9/11. The weather has now become man-made violence, though no one thinks of it as terrorism, in part because there's no smoking gun or bomb—unless you have the eyes to see and the data to look at, in which case the smokestacks of coal plants start to look gun-like and the hands of energy company CEOs and well-paid-off legislators begin to morph into those of bombers.
Even the civil war in Syria may be a climate-change war of sorts: over the past several years, the country has been hit by its worst drought in modern times. Climate and Security analyst Francesco Femia says, "Around 75 percent of [Syrian] farmers suffered total crop failure, so they moved into the cities. Farmers in the northeast lost 80 percent of their livestock, so they had to leave and find livelihoods elsewhere. They all moved into urban areas -- urban areas that were already experiencing economic insecurity due to an influx of Iraqi and Palestinian refugees. But this massive displacement mostly wasn't reported. So it wasn't factoring into various security analyses. People assumed Syria was relatively stable compared to Egypt."
Column Inches, Glacial Miles
We like to think about morality and sex and the lives of people we've gotten to know in some fashion. We know how to do it. It's on a distinctly human scale. It's disturbing in a reassuring way. We fret about it and feel secure in doing so. Now, everything's changed, and our imaginations need to keep pace with that change. What is human scale anyway? These days, after all, we split atoms and tinker with genes and can melt an ice sheet. We were designed to think about human-scale phenomena, and now that very phrase is almost as meaningless as old terms like "glacial," which used to mean slow-moving and slow to change.
Nowadays glaciers are melting rapidly or disappearing entirely, and some—those in Greenland, for example—have gushing rivers of ice water eating through their base. If the whole vast Greenland ice sheet were to melt, it could raise global sea levels by 23 feet.
We tend to think about climate change as one or two or five things: polar ice, glaciers melting, sea-level rise, heat waves, maybe droughts. Now, however, we need to start adding everything else into the mix: the migration of tropical diseases, the proliferation of insect pests, crop failures and declining crop yields leading to widespread hunger and famine, desertification and flooded zones and water failures leading to mass population shifts, resource wars, and so many other things that have to do with the widest systems of life on Earth, affecting health, the global economy, food systems, water systems, and energy systems.