It isn't just the programming roles, but the entire attitude of technology companies in general. Women are hired in junior, low-paying roles, and frat boy CEOs hire guys just like them at the top—their friends. As the company grows, this culture of bro-dom permeates all hiring. I supervise men who make more money that me at my company. There is not a single female manager at my company. Rampant sexual harassment gets shrugged off by management. Look at other companies like Zendesk—I called them out on Twitter for having no women in senior management and the CEO responded "sad but true", without changing anything.
As a stay-at-home-mom, I wasn't insulted by Hillary Rosen. But the idea that Ann Romney remembers what its like to "live on the edge" (of course, living on the edge in my lower-middle class existence normally doesn't include a husband having enough stock money to sell off to pay bills through college) with those five kids, yeah that is laughable.