The Obama Infomercial

| Thu Oct. 30, 2008 11:35 AM EDT

THE OBAMA INFOMERCIAL....The Nielsen people just emailed to tell me that Barack Obama's infomercial last night was viewed by 21.7% of all households watching TV. That compares to 38.3% for the final Obama-McCain debate.

Is that good? Bad? I'm not sure, really. But with the kind of money the Obama campaign has, I guess it doesn't matter much.

What did everyone think of it? I thought it was (duh) really well done and did a good job of presenting Obama as both a serious candidate and a normal human being. On the other hand, the tales of woe struck me as a little heavy handed. I think it might have been better if it had been a little less gloomy.