From Vinnie Penn, Glenn Beck's partner in the late 90s, when both were Top 40 jocks at KC101 in New Haven, Connecticut:
He always knew how to work people and situations for attention. He could pick the most pointless story in the news that day and find a way to approach it to get phones lit up. That was his strong point — pissing people off. He was very shrewd on both the business and entertainment sides of radio. He's built his empire on very calculated button pushing.
This is from part 3 of Alexander Zaitchik's terrific profile of Beck at Salon. If you're looking for an antidote to the Beck dreck that Time magazine recently passed off as journalism, this is it. Read part one here and part two here.