I happen to think that the evils of sugary soft drinks have probably been a wee bit overblown, but even at that it's a little hard to believe that the American Academy of Family Physicians would create a "corporate partnership" with Coca-Cola that's designed to "develop consumer education content related to beverages and sweeteners" in return for a six-figure fee. And yet they did.
I'm not surprised they did this, mind you. I'm just surprised they sold out so cheaply. Seems like this ought to be worth at least a million bucks or so.