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From Peter Epstein, president of gold reseller Merit Financial Services, on why they don't advertise much on CNN:
Gold resonates more with Fox’s viewers “because it’s the angry white man audience — it’s the conservative audience....They are distrustful of the government, of the regime.”
Gold: The Angry White Man's Investment! Because, apparently, angry white men are the natural audience for an industry whose markups tend to be "so egregiously high the only thing you can call them is shysters." More at the link.