Reebok's Unhidden Agenda

| Wed Dec. 9, 2009 1:26 PM EST

Thankfully, I haven't yet seen a TV commercial for Reebok's new EasyTone shoe.  But Sophia Lear brings me up to date here:

It took being assaulted by this ad a few times to pinpoint what makes it so horrifying. The message of the ad seems to be: what women really want is to have a butt so cute that they will be objectified like the woman in the ad.

It took a few viewings to figure this out?  Here's the very first line of the ad:

Reebok EasyTone shoes not only look fantastic, they'll help make your legs and butt look great too.

Emphasis very decidedly in the original, accompanied by the camera zooming in for a tight closeup on the woman's butt.  This is not a subtle sales pitch.  You can see for yourself at the link.