What's in a Name?

| Tue Dec. 15, 2009 3:47 PM EST

A freelance writer tells a story of how failure finally turned into success:

I had high-quality skills and a good education. I was fast on turnaround and very professional. I hustled and I delivered on my promises, every single time. I worked hard and built the business, putting in long hours and reinvesting a lot of the money I made.

I really, really wanted to make this work. But I was still having a hard time landing jobs. I was being turned down for gigs I should’ve gotten, for reasons I couldn’t put a finger on. My pay rate had hit a plateau, too. I knew I should be earning more. Others were, and I soaked up everything they could teach me, but still, there was something strange about it [...]

One day, I tossed out a pen name, because I didn’t want to be associated with my current business, the one that was still struggling to grow. I picked a name that sounded to me like it might convey a good business image. Like it might command respect.

Instantly, jobs became easier to get. There was no haggling. There were compliments, there was respect. Clients hired me quickly, and when they received their work, they liked it just as quickly. There were fewer requests for revisions — often none at all. Customer satisfaction shot through the roof. So did my pay rate.

Without knowing more about this, it's impossible to say if this is really the whole story.  But the writer is a woman, and the pen name she chose was "James Chartrand."  And suddenly life changed.  It's all very plausible if you also remember stories like this and this.

(Via Ann Friedman.)

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