From Maureen Tkacik, the Dr. Jekyll side of former Jezebel writer Moe Tkacik:
What I sensed was that while the laws of supply and demand governed everything on earth, the easy money was in demand—manufacturing it, manipulating it, sending it forth to multiply, etc. As a rule of thumb (and with some notable exceptions), the profit margins you could achieve selling a good or service were directly correlated to the total idiocy and/or moral bankruptcy of the demand you drummed up for it. This was easier to grasp if you were in the business of peddling heroin, Internet stocks, or celebrity gossip; journalists, on the other hand, were at a conspicuous disadvantage when it came to understanding their role in this equation.
Tkacik developed this sense not while she was working for Jezebel, but while she was working for the Wall Street Journal in the early aughts. The rest of the piece is quite interesting too, though I'm not entirely sure what to make of it. But worth a read.