Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
American Airlines, in the quest for more non-ticket revenue, on Wednesday began charging customers who want to sit in the first few rows of coach on domestic flights.
Customers who pay the fee, which ranges from $19 to $39, will be among the first to board, giving them a chance to snag coveted overhead bins. As passengers carry on luggage to avoid baggage fees, overhead space has become harder to find.
To summarize, then: (1) Airlines spent years hassling customers about their carry-on bags and persuading them to check their luggage instead. (2) After that finally started to work, they suddenly began charging for checked luggage. (3) As customers scurried to adapt once again, overhead space disappeared. (4) So now they begin charging for early boarding to avoid the crush of bags in the overhead bin.
Has there ever before been an industry that's so actively tried to piss off their entire customer base? You almost have to admire it in a Bizarro-capitalism kind of way.