Publicizing the Rapture

| Sat May 21, 2011 9:38 AM EDT

I haven't paid too much attention to rapture-mania, but I have vaguely wondered why Harold Camping is getting so much attention. Slow news week? Hollywood tie-in? What? Today the LA Times provides the answer:

The former engineer has long predicted the apocalypse, most famously in 1994, but his new date — May 21, 2011 — has received unprecedented publicity. That is thanks to a worldwide $100-million campaign of caravans and billboards, financed by the sale and swap of TV and radio stations....[Camping's longtime producer, Matt Tuter] thinks $100 million is a conservative figure for the money Camping has spent publicizing May 21.

OK then. Now I know. More details here.

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