Wow. Our experiment is off to a great start—let's see if we can finish it off sooner than expected.
I've been reading a lot of articles about how this year's World Cup is a lot more popular in America than any previous World Cup. I've also read several backlash pieces debunking the idea that we're all about to go soccer mad. I'm not sure which to believe.
But there really does seem to be something different this year. I've personally watched all or most of the World Cup games so far, and I'm pretty sure that in past years I've hardly watched any. Why? Beats me. I'm not really any more interested in soccer than I've ever been.
Or am I? As kind of a joke, I started rooting for Manchester United back in 2008 because they were sponsored by AIG. After the US government basically took over AIG, I figured that meant Man U was America's team. But joke though it may have been, over the last few years I have indeed found myself checking the Premier League standings periodically and even watching the odd match when it appears on American TV. Perhaps that's primed me to look forward to the World Cup.
Or maybe it's just time zones. This is the first World Cup since 1994 that Americans could watch live at a reasonable hour. And we all know that being able to watch live is critical to sports viewership.1 So maybe that's all it is.
How about you? Have you been watching more World Cup than usual this year? Why? Is it because you care more about soccer than you used to? Or something else?
1Except for the Olympics, for some reason.