It Looks Like Obamacare Is Here to Stay

| Tue Aug. 19, 2014 10:46 AM EDT

Republicans may say that Obamacare is still the white-hot issue it's always been, and among their tea party base that might still be true. But if money talks, it turns out that Republicans no longer really believe Obamacare is a winning issue anywhere else. Bloomberg ran the numbers in a few battleground Senate races and discovered that GOP candidates are starting to turn to other issues:

Republicans seeking to unseat the U.S. Senate incumbent in North Carolina have cut in half the portion of their top issue ads citing Obamacare, a sign that the party’s favorite attack against Democrats is losing its punch.

The shift — also taking place in competitive states such as Arkansas and Louisiana — shows Republicans are easing off their strategy of criticizing Democrats over the Affordable Care Act now that many Americans are benefiting from the law and the measure is unlikely to be repealed.

....In April, anti-Obamacare advertising dwarfed all other spots in North Carolina. It accounted for 3,061, or 54 percent, of the 5,704 top five issue ads in North Carolina, according to Kantar Media’s Campaign Media Analysis Group. By July, the numbers had reversed, with anti-Obamacare ads accounting for 971, or 27 percent, of the top issue ads, and the budget, government spending, jobs and unemployment accounting for 2,608, or 72 percent, of such ads, CMAG data show.

As Greg Sargent points out, this doesn't mean Democrats are any more likely to hold the Senate this year. But it does suggest that as time goes by and Obamacare appears to be working fairly well without causing the collapse of the Republic, even the GOP faithful are starting to accept it. More and more, it looks like Obamacare is here to stay.

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