The Wonkosphere’s Top Evergreen Stories, Explained


The news business has always had evergreen stories. When Time magazine asks “Why Did Jesus Have To Die?” on its cover, it’s following in its own footsteps along with hundreds of others. If it’s Easter, we have stories about Jesus.

The wonky blog world has its own odd set of evergreens. These are stories that might have been interesting the first time I read them, but which I’m now heartily sick of. So even though I’m a day late for this to be part of the Festivus airing of grievances, here are a few examples:

  • Does Daylight Savings Time really reduce energy consumption?
  • An economist explains why Christmas gift giving is inefficient.
  • The Declaration of Independence wasn’t really signed on July 4th.
  • Christmas and those crazy Asians: KFC in Japan and Spam in South Korea explained.
  • Scientists are adding a second to the year today. Here’s why.
  • The Dow is a lousy proxy for the actual state of the stock market.
  • Etc.

Of course, if this year happens to be the first time you see any of these evergreens, they’re fresh and new to you. It’s only the fact that I’ve seen them so many times that makes them so tired to me. So feel free to ignore my griping on this subject. In fact, feel free to mock me for it if you like.

Anyway, I was reminded of this by the inevitable spate of bloggish stories last week about why Christmas is inefficient, and then reminded again by not one, not two, but three bloggy pieces about KFC in Japan that I happened to see within five minutes of each other this morning. (Bad luck, that!) And it got me thinking: ordinary old-school evergreens all seem pretty understandable. But these wonkish blog evergreens seem….a bit odd. So I’m curious: what is it that makes a subject a bloggy evergreen? What do these kinds of stories have in common?

Once I figure it out, I plan to write a blog post about it every year. Sort of like the one I write every year about the origins of Black Friday. Are you sick of that one yet?