Revolutionary New iPhone Set to Debut Someday


Steve Jobs may be dead, but his reality distortion field lives on:

The speculative frenzy that always precedes a new iPhone has been supercharged in anticipation of the 10th-anniversary release expected later this year. Analysts in research reports have predicted the phone will be one of Apple’s most revolutionary, with some suggesting it will come in three sizes instead of the usual two, with a case made almost entirely of glass and possibly wireless-charging capability.

At least one of the anniversary phones is expected to have an OLED screen, technology that would make the device thinner and lighter. The display, on top of its being an anniversary edition, has led to speculation that Apple could charge record prices for it, said Steven Milunovich, an analyst with UBS.

Three sizes! Wireless charging! An OLED screen! All for a mere thousand dollars.

The sleazy marketing part of me admires the hell out of Apple. They have somehow built up a customer base so loyal that they can explicitly follow a strategy of staying two years behind everyone else and then incorporating whatever features turn out to be popular. Their loyal customers are, apparently, OK with paying astronomical prices for the privilege of always lacking the latest and greatest features. Because it’s Apple.

When I switched from an iPhone to an Android phone several years ago, it took me literally no more than a day to get accustomed to the new UI. Phone interfaces, after all, are designed to be super simple, and the iPhone and Android UIs aren’t really all that different to begin with. But iPhone users remain fanatically loyal for reasons that escape me. I wonder if this bubble is ever going to burst?