MoJo Video: The Perfect Espresso

Are you paying too much for your organic Fair Trade coffee? In search of the perfect cup.

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Traditionally, coffee has been treated somewhat like cotton: It’s a commodity to be bought and sold in bulk. Such a system leaves coffee growers largely at the mercy of middle men and the market, and leaves consumers with beans of dubious quality.

But in recent years, the Fair Trade movement, the Cup of Excellence program, and serious roasters have challenged the status quo. Some are establishing direct relationships with individual growers and co-ops, helping them improve the quality of their beans and paying them significant bonuses to produce high-quality beans.

As prices climb for the consumer, how can a coffee lover tell when they’re getting the best espresso for their recession dollar? We asked Mother Jones‘ own in-house coffee expert, Richard Reynolds, to demonstrate the perfect cup.

 

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

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