"Papa Says It's Safe": 20 Astounding Gun Ads
The firearms industry sure knows how to tempt its audience.
Advertisements for guns have long been used to stoke fear, offer a little testosterone boost, or give the potential owners—particularly the core target audience of young men—a taste of the good life as a cowboy, cop, soldier, or videogame combatant. Here are some samples through the years beginning with Bushmaster, manufacturer of the rifle allegedly used in the Newtown school shooting.
It's all about progress. Bushmaster
Start 'em young. Mattel