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Fox News has obtained a copy of Donald Trump's upcoming book, in which he addresses a touchy subject: His net worth. The real estate magnate turned reality TV star turned Birther presidential wanna-be has never been keen on disclosing his true wealth—probably because it's not as impressive as he'd like us to believe. In 2006, Trump sued a journalist who'd reported that he was only worth between $150 and $250 million; Trump claimed he was worth at least $2.7 billion.
Now, according to Trump's book, he's worth more than $7 billion. Of that, $3 billion is the value of the Trump brand, i.e., his name.
How do you get your name to be worth a purported $3 billion? First, you slap it onto every kind of product imaginable, from hotels to perfume to a vanity beer label. Here's a selection from the more than 200 trademark applications The Donald™ has filed in his own name:
Donald J. Trump, the Fragrance
Trump's Golden Lager
Trump's American Pale Ale
The Donald J. Trump Credit Card
The Donald J. Trump Signature Collection
The Trump Art Collection
Trump Concierge Service
Tour de Trump
Trump Super Speedway
Trump's World's Fair
The Trump World Open
Trump the Game
The Trump Follies
Source: US Patent and Trademark Office