The Bush administration is to distribute anti-drug, public service announcements and other videos via YouTube, the -- as AP puts it -- "trendy Internet video service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants." (And cooking with them, as in the highly instructive video below.)
"If just one teen sees this and decides illegal drug use is not the path for them, it will be a success," said Rafael Lemaitre, a spokesman for the drug office.
On the other hand, Lee Rainie, director of the Pew Internet & American Life Project, points out that these young trendy folks "will quickly edit the government's videos to produce parodies and distribute those on YouTube" (AP's wording).
A safe bet, I'd say.